Top 10 Sales Intelligence Software Comparison
By Dante Holloway | Published: 2025-02-19 | Category: Sales Intelligence Software
About Sales Intelligence Software
Sales intelligence software provides B2B contact data, company insights, and buying signals to help sales teams identify, prioritize, and engage prospects effectively. It aims to streamline prospecting and improve sales outcomes through data-driven insights.
Scoring Criteria
- → Data Accuracy
- → Feature Set
- → Integrations
- → Ease of Use
- → Value for Money
- → Support
The Best Sales Intelligence Software
#10
Crunchbase
By Crunchbase Inc.
Platform focused on private company data, funding information, investors, and market trends.
Platforms & Use Cases
Platforms: Web, Mobile App
Best For: Market Research, Investor Research, Competitor Analysis, Finding Funding Data, Identifying Growing Companies
Key Features
- ✓Company Funding Data: Detailed information on funding rounds, investors, valuations, and acquisitions.
- ✓Advanced Search: Filters based on funding status, industry trends, location, employee count growth, etc.
- ✓Market Trend Analysis: Tools to track industry activity, funding trends, and notable events.
- ✓Contact Data (Limited): Provides some executive contact information, often requiring higher tiers or integrations.
Scorecard (Overall: 7.2 / 10.0)
Pricing
Basic
Contact Vendor
- Limited Search
- Basic Company Profiles
Starter
$29.00 / Monthly (Annual available)
- Advanced Search Filters
- Track Companies & Investors
- Limited Exports
Pro
$49.00 / Monthly (Annual available)
- Full Search Access
- Verified Contact Data (limited)
- List Building
- More Exports
- Salesforce Integration
Enterprise
$-1.00 / Annual
- Bulk Exports
- API Access
- Team Management
- Dedicated Support
Limitations: Custom Quote Required
Pros
- + Excellent source for funding, investor, and private company data
- + Good for market research and identifying high-growth companies
- + User-friendly interface
- + Affordable entry points for basic research
Cons
- - Not primarily a contact-finding tool; contact data is less comprehensive
- - Limited direct sales intelligence features (e.g., intent, deep technographics)
- - Contact data often requires Pro tier or higher
Verdict
"Best-in-class for understanding company funding, structure, and market positioning, but less suited for direct B2B contact prospecting compared to dedicated sales intelligence platforms."
#9
Clearbit
By Clearbit (acquired by HubSpot)
Data activation platform focused on enriching records, revealing website visitor identity, and powering targeted campaigns.
Platforms & Use Cases
Platforms: Web, API
Best For: Data Enrichment, Website Visitor Identification, Account-Based Marketing, Lead Scoring & Routing, Form Shortening
Key Features
- ✓Data Enrichment: Enriches CRM, MAP, and other systems with comprehensive company and contact data based on email or domain.
- ✓Reveal: Identifies anonymous website traffic, turning visitors into company leads.
- ✓Prospector: Searches Clearbit's database to find ideal accounts and contacts.
- ✓API Suite: Powerful APIs for integrating Clearbit data across the tech stack.
Scorecard (Overall: 8.0 / 10.0)
Pricing
Free (for HubSpot)
Contact Vendor
- Basic Enrichment within HubSpot
- Limited Reveal Credits
Limitations: Only available integrated with HubSpot
Business
$-1.00 / Annual
- Volume-based Enrichment
- Reveal for Websites
- Prospector Access
- Integrations (Salesforce, Marketo, etc.)
Limitations: Custom Quote Required, based on volume and features, Typically geared towards mid-market/enterprise
Pros
- + Excellent data enrichment capabilities
- + Powerful website visitor identification (Reveal)
- + Strong API and integration focus
- + Clean and developer-friendly approach (historically)
Cons
- - Primarily focused on enrichment and APIs, less on standalone prospecting UI
- - Can be very expensive
- - Pricing is opaque and volume-based
- - Recent acquisition by HubSpot might change focus/integration options
Verdict
"A top-tier data enrichment and activation platform, ideal for companies wanting to deeply integrate B2B intelligence into their existing marketing and sales stacks, especially HubSpot users."
#8
Seamless.AI
By Seamless.AI
Real-time search engine for B2B contact information, positioning itself on finding currently accurate data.
Platforms & Use Cases
Platforms: Web, Browser Extension
Best For: Sales Prospecting, Lead Generation, Contact Finding, Recruiting
Key Features
- ✓Real-Time Search Engine: Claims to search and verify contact/company data in real-time upon request.
- ✓Browser Extension: Finds contacts on LinkedIn, SalesNav, and company websites.
- ✓AI Recommendations ('Autopilot'): Suggests potential leads based on ideal customer profiles.
- ✓Job Change Alerts: Notifies users when contacts change jobs.
Scorecard (Overall: 7.2 / 10.0)
Pricing
Free
Contact Vendor
- Limited Credits
- Basic Search
Limitations: Limited credits and features
Basic
$147.00 / Monthly
- Unlimited Contact/Company Search (subject to fair use)
- Direct Dials
- Email Addresses
- Basic CRM Integration
Limitations: Limited direct CRM export credits
Pro
$-1.00 / Annual
- All Basic Features
- Job Changes
- Autopilot
- Advanced CRM Integration
- Buyer Intent
Limitations: Custom Quote Required
Enterprise
$-1.00 / Annual
- All Pro Features
- Advanced Analytics
- Dedicated Support
Limitations: Custom Quote Required
Pros
- + 'Unlimited' credits model on paid plans (subject to fair use)
- + Real-time search concept aims for freshness
- + Includes features like job change alerts and basic intent
- + Easy-to-use extension
Cons
- - Data accuracy can be inconsistent according to user reviews
- - Aggressive sales tactics reported by some users
- - Support quality can be variable
- - 'Unlimited' has fair use policies
Verdict
"Offers an appealing 'unlimited' model but exercise caution regarding data consistency and be prepared for fair use limitations. Best evaluated via trial."
#7
UpLead
By UpLead
B2B contact data provider emphasizing high accuracy through real-time verification.
Platforms & Use Cases
Platforms: Web, Browser Extension
Best For: Lead Generation, Accurate Contact Finding, Data Enrichment, Market Segmentation
Key Features
- ✓Real-Time Verification: Verifies email addresses at the point of download to ensure high deliverability rates.
- ✓Advanced Search Filters: Over 50 criteria including technographics, industry, job title, location, etc.
- ✓Chrome Extension: Finds contact data while browsing websites and LinkedIn.
- ✓Data Enrichment: Upload lists to enrich company and contact information.
Scorecard (Overall: 8.0 / 10.0)
Pricing
Essentials
$99.00 / Monthly (Annual available)
- 170 Credits/Month (1 User)
- Verified Emails & Phones
- Chrome Extension
- CRM Integration
Plus
$199.00 / Monthly (Annual available)
- 400 Credits/Month (1 User)
- Technographics
- Data Enrichment
- Advanced Search Filters
Professional
$399.00 / Monthly (Annual available)
- 1000 Credits/Month (Team: 5 Users)
- All Features
- Advanced Team Features
Limitations: Includes credits for 5 users
Pros
- + Strong emphasis on data accuracy with real-time verification
- + Generous features included even in lower tiers (like technographics)
- + Transparent pricing and credit system
- + Good range of search filters
Cons
- - Database size may not match the largest players
- - User interface could be modernized
- - Fewer 'advanced intelligence' features like intent data compared to top tiers
Verdict
"A reliable data provider offering excellent accuracy and transparent pricing, making it a strong contender for teams prioritizing data quality over sheer database size."
#6
LeadIQ
By LeadIQ
Prospecting platform designed to streamline capturing leads, finding contact data, and syncing to CRM.
Platforms & Use Cases
Platforms: Web, Browser Extension
Best For: Sales Prospecting, Lead Capture, CRM Data Syncing, Outbound Sequence Preparation
Key Features
- ✓Lead Capture: Browser extension captures prospects from LinkedIn Sales Navigator and websites.
- ✓Verified Contact Data: Provides verified work emails and phone numbers for captured leads.
- ✓CRM/SEP Integration: Syncs captured leads and contact data directly to Salesforce, Hubspot, Outreach, Salesloft, etc.
- ✓Team Collaboration: Features to avoid duplicate prospecting efforts within a team.
Scorecard (Overall: 8.0 / 10.0)
Pricing
Free
Contact Vendor
- 15 Verified Emails/Week
- Limited Prospect Tracking
Limitations: No Phone Numbers, No CRM Sync
Starter
$75.00 / Monthly (Annual available)
- 250 Verified Emails/Month
- 25 Mobile Numbers/Month
- Basic CRM Sync
Pro
$135.00 / Monthly (Annual available)
- 500 Verified Emails/Month
- 50 Mobile Numbers/Month
- Full CRM/SEP Integration
- Advanced Tracking
Enterprise
$-1.00 / Annual
- Custom Email/Phone Credits
- Dedicated Support
- Advanced Integrations
Limitations: Custom Quote Required
Pros
- + Excellent integration with popular CRMs and Sales Engagement Platforms
- + Streamlined workflow for capturing leads from LinkedIn
- + Focus on data verification
- + Easy to use extension
Cons
- - Primarily a lead capture tool; less comprehensive database searching
- - Mobile number credits are relatively limited on lower tiers
- - Can become expensive with higher usage
Verdict
"A top choice for sales teams heavily reliant on LinkedIn Sales Navigator and seamless integration with their CRM/SEP for efficient outbound prospecting."
#5
Lusha
By Lusha Systems Ltd.
Sales intelligence platform focused on providing accurate B2B contact details, primarily direct dials and emails.
Platforms & Use Cases
Platforms: Web, Browser Extension, API
Best For: Direct Dial Prospecting, Email Prospecting, Lead Enrichment, Recruiting
Key Features
- ✓B2B Contact Finder: Provides verified email addresses and direct phone numbers for business professionals.
- ✓Browser Extension: Finds contact information on LinkedIn, Salesforce, and company websites.
- ✓API Access: Allows for integration and data enrichment within other applications.
- ✓Team Management: Features for managing credits and usage across sales teams.
Scorecard (Overall: 7.5 / 10.0)
Pricing
Free
Contact Vendor
- 5 Credits/month
Limitations: Very limited usage
Pro
$29.00 / Monthly (Annual available)
- 40 Credits/month (billed annually)
- List Management
Premium
$51.00 / Monthly (Annual available)
- 80 Credits/month (billed annually)
- Bulk Showing
- Usage Analytics
Scale
$-1.00 / Annual
- Custom Credits
- CRM Integrations
- API Access
- Advanced Team Management
Limitations: Custom Quote Required
Pros
- + Simple and easy-to-use interface
- + Good accuracy for direct dials
- + Affordable entry-level plans
- + Popular browser extension
Cons
- - Database is less comprehensive than top-tier competitors
- - Limited company-level insights (e.g., technographics, intent)
- - Credit system can be costly for heavy users
- - Full CRM integration requires higher tiers
Verdict
"A user-friendly tool focused on delivering contact details quickly, ideal for individual reps or smaller teams needing affordable access to emails and phone numbers."
#4
Cognism
By Cognism
Provides globally compliant B2B contact data with a focus on accuracy, particularly in EMEA.
Platforms & Use Cases
Platforms: Web, Browser Extension
Best For: Lead Generation, Prospecting (especially EMEA), Data Cleansing & Enrichment, Outbound Sales
Key Features
- ✓Globally Compliant Data: Emphasis on GDPR and CCPA compliance, including checked Do-Not-Call lists in relevant regions.
- ✓Diamond Data®: Phone-verified mobile numbers claimed to have high accuracy.
- ✓Intent Data (Bombora): Integrates Bombora's intent data to identify active buyers.
- ✓Browser Extension: Finds contact data while browsing LinkedIn and corporate websites.
Scorecard (Overall: 8.0 / 10.0)
Pricing
Custom
$-1.00 / Annual
- Access to database (based on package)
- Intent Data
- CRM Integration
- Browser Extension
- Data Enrichment
Limitations: Pricing is entirely custom based on needs and credits, Minimum contract value may apply
Pros
- + Strong focus on data accuracy and compliance (especially EMEA)
- + High-quality mobile number data (Diamond Data®)
- + Good integration options
- + Responsive customer support
Cons
- - Can be more expensive than some competitors
- - No monthly plans or transparent pricing
- - Database size might be smaller than ZoomInfo in certain segments
Verdict
"A premium choice for companies prioritizing data accuracy and compliance, particularly those targeting European markets."
#3
Apollo.io
By Apollo.io
Combines a large B2B database with sales engagement features like email tracking and automation.
Platforms & Use Cases
Platforms: Web, Browser Extension
Best For: Lead Generation, Sales Engagement, Prospecting, Data Enrichment
Key Features
- ✓Contact & Company Database: Access to millions of verified email addresses, direct dials, and company data points.
- ✓Sales Engagement Tools: Includes email sequencing, A/B testing, task management, and call logging.
- ✓Data Enrichment: Automatically enriches CRM records with missing contact and company information.
- ✓Analytics: Provides insights into prospecting efforts and sequence performance.
Scorecard (Overall: 8.2 / 10.0)
Pricing
Free
Contact Vendor
- Limited Credits
- Basic Search Filters
- Browser Extension
Limitations: Very limited export credits
Basic
$49.00 / Monthly (Annual available)
- More Credits
- Basic Sequencing
- Limited API Access
Professional
$99.00 / Monthly (Annual available)
- Increased Credits
- Advanced Reports
- A/B Testing
- Manual Tasks
Custom
$-1.00 / Annual
- Highest Credit Allowances
- Advanced API
- Custom Fields
- Call Recording
Limitations: Custom Quote Required
Pros
- + Combines data prospecting and sales engagement
- + Competitive pricing with a free tier available
- + Good data accuracy reported by users
- + Intuitive user interface
Cons
- - Credit system can be confusing
- - Advanced features require higher tiers
- - Support responsiveness can vary
Verdict
"An excellent all-in-one platform offering strong value, particularly for SMBs and mid-market companies needing both data and engagement tools."
#2
LinkedIn Sales Navigator
By LinkedIn (Microsoft)
Leverages LinkedIn's professional network for lead finding, relationship building, and social selling.
Platforms & Use Cases
Platforms: Web, Mobile App
Best For: Social Selling, Prospecting, Lead Generation, Relationship Building
Key Features
- ✓Advanced Lead & Company Search: Uses LinkedIn data for highly specific searches based on job title, company size, industry, seniority, etc.
- ✓Lead Recommendations: Suggests relevant leads based on user preferences and past activity.
- ✓InMail Messages: Allows users to message LinkedIn members they are not connected to (quota applies).
- ✓CRM Integration: Syncs activities, leads, and accounts with major CRM systems.
Scorecard (Overall: 7.8 / 10.0)
Pricing
Core
$99.00 / Monthly (Annual available)
- Advanced Search
- Lead Recommendations
- 50 InMail credits/month
- Lead & Account Lists
Advanced
$159.00 / Monthly (Annual available)
- All Core Features
- TeamLink Extend
- Smart Links
- CRM Integration (basic)
Advanced Plus
$-1.00 / Annual
- All Advanced Features
- Advanced CRM Integration
- SSO
- Centralized Billing
Limitations: Custom Quote Required
Pros
- + Leverages the vast and up-to-date LinkedIn network
- + Excellent for relationship-based selling
- + User-friendly interface
- + Relatively transparent pricing for lower tiers
Cons
- - Primarily focused on LinkedIn data; lacks broader company intelligence (e.g., technographics, intent)
- - InMail limits can be restrictive
- - No direct phone numbers or email addresses provided (requires other tools)
Verdict
"Essential for social selling and leveraging the LinkedIn network, works best when complemented by another data provider for contact details."
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#1
ZoomInfo SalesOS
By ZoomInfo
Comprehensive B2B database with advanced filtering, intent data, and workflow automation features.
Platforms & Use Cases
Platforms: Web, Browser Extension
Best For: Lead Generation, Prospecting, Market Research, Account-Based Marketing, Sales Engagement
Key Features
- ✓B2B Database: Extensive database of company and contact information with detailed firmographics and technographics.
- ✓Intent Data: Identifies companies actively researching solutions relevant to the user's offerings.
- ✓Workflow Automation: Automates sales tasks and data enrichment within CRM and sales engagement platforms.
- ✓Org Charts: Visualizes organizational structures to identify key decision-makers.
Scorecard (Overall: 8.3 / 10.0)
Pricing
Professional
$-1.00 / Annual
- Core B2B Database
- Advanced Search Filters
- CRM Integration
- Browser Extension
Limitations: Credit-based system, Custom Quote Required
Advanced
$-1.00 / Annual
- All Professional Features
- Intent Data
- Org Charts
- More Integrations
Limitations: Custom Quote Required
Elite
$-1.00 / Annual
- All Advanced Features
- Workflow Automation
- Data Enrichment Options
Limitations: Custom Quote Required
Pros
- + Vast and generally accurate database
- + Rich feature set including intent data
- + Strong integration capabilities
- + Powerful filtering options
Cons
- - Can be expensive, especially for smaller teams
- - Interface can feel complex
- - Strict annual contracts
- - Credit system can be restrictive
Verdict
"A market leader offering unparalleled data depth and features, best suited for established sales teams with significant budgets."
Final Thoughts
The sales intelligence market offers diverse tools, from comprehensive databases like ZoomInfo to specialized platforms like LinkedIn Sales Navigator for social selling or Crunchbase for funding data. Apollo.io provides a strong balance of data and engagement features, while Cognism and UpLead emphasize data accuracy. Choosing the right tool depends on budget, team size, geographic focus, integration needs, and whether the priority is broad data access, contact accuracy, enrichment, or engagement features.