Top 10 Sales Enablement Software Platforms Compared
By Amanda Reyes | Published: 2025-03-03 | Category: Sales Enablement Software
About Sales Enablement Software
Sales enablement software equips sales teams with the content, training, coaching, and analytics needed to engage buyers effectively throughout the sales cycle. These platforms centralize resources and insights to improve seller productivity and performance.
Scoring Criteria
- → Content Management & Delivery
- → Sales Coaching & Training
- → Analytics & Reporting
- → Integration Capabilities
- → User Experience
- → Platform Scalability
The Best Sales Enablement Software
#10
Brainshark (Bigtincan)
By Bigtincan
A sales readiness platform focused on creating and delivering engaging video-based training and coaching.
Platforms & Use Cases
Platforms: Web, iOS, Android, Salesforce
Best For: Sales Training & Onboarding, Video Coaching & Practice, Content Authoring (Video), Readiness Scorecards
Key Features
- ✓Content Authoring: Tools to easily create video and slide-based training content. (Strong)
- ✓Video Coaching: Platform for reps to practice pitches, receive AI and manager feedback. (Core)
- ✓Readiness Scorecards: Assess rep preparedness based on training completion and coaching performance. (Effective)
- ✓Analytics: Tracks course completion, coaching scores, and content usage. (Good)
- ✓Integration (within Bigtincan): Now part of the broader Bigtincan Hub, offering integrated content management. (Integrated)
Scorecard (Overall: 8.1 / 10.0)
Pricing
Custom (as part of Bigtincan)
$-1.00 / Annual
- Part of the Bigtincan Sales Enablement Platform suite
- Includes Brainshark's readiness capabilities
Limitations: Typically sold as part of the larger Bigtincan platform, Pricing not public
Pros
- + Long-standing leader in video-based sales coaching and training
- + Easy-to-use content authoring tools
- + Strong focus on readiness and preparedness
- + Effective coaching feedback loops
Cons
- - Standalone Brainshark offering is merging into Bigtincan platform
- - Historically less emphasis on broad content management than competitors (addressed by Bigtincan integration)
- - User interface can feel dated compared to newer platforms
Verdict
"A powerful solution for organizations prioritizing video-based training and coaching to ensure sales readiness. Its value is increasingly tied to its integration within the broader Bigtincan platform."
#9
Guru
By Guru
A knowledge management solution that surfaces verified information from across company tools directly into sales workflows.
Platforms & Use Cases
Platforms: Web, Browser Extension (Chrome), Slack, Microsoft Teams, Integrates with CRM, Support tools
Best For: Knowledge Management, Real-time Information Access, Sales Process Guidance, Onboarding Support, Internal Q&A
Key Features
- ✓Knowledge Capture & Verification: Captures information from various sources and includes a verification workflow. (Core)
- ✓Browser Extension: Provides contextual knowledge suggestions within other web apps (CRM, email). (Key Differentiator)
- ✓AI-Powered Search: Finds relevant information across all connected sources. (Strong)
- ✓Slack/Teams Integration: Answer questions and capture knowledge directly within chat. (Seamless)
- ✓Analytics: Tracks knowledge usage, search queries, and verification status. (Good)
Scorecard (Overall: 7.9 / 10.0)
Pricing
Starter
$5.00 / Monthly per user
- Core knowledge management
- Browser extension
- Slack/Teams app
- Basic analytics
Limitations: Limited users, Basic verification
Builder
$10.00 / Monthly per user
- Advanced knowledge features
- AI suggestions
- API access
- Enhanced analytics
Limitations: Advanced AI features may cost more
Enterprise
$-1.00 / Annual
- Advanced AI capabilities
- Premium support
- Custom integrations
- Enhanced security
Limitations: Requires custom quote
Pros
- + Excellent at delivering contextual knowledge within existing workflows
- + Easy to use and implement
- + Strong browser extension and chat integrations
- + Verification workflow ensures information accuracy
- + Transparent pricing for lower tiers
Cons
- - Not a traditional sales enablement platform (lacks formal coaching, advanced content presentation features)
- - Focus is purely on knowledge delivery, not broader readiness or engagement
- - Limited native sales coaching tools
Verdict
"A superb knowledge management tool that excels at putting the right information at reps' fingertips instantly. Ideal as a core knowledge base or complementing a broader enablement strategy, less so as a standalone, all-encompassing enablement platform."
#8
Allego
By Allego
A sales enablement platform combining learning, content management, and conversation intelligence to improve seller performance.
Platforms & Use Cases
Platforms: Web, iOS, Android, Integrates with CRM
Best For: Sales Learning & Training, Video Coaching & Practice, Content Management, Conversation Intelligence, Virtual Selling
Key Features
- ✓Learning Management: Delivers formal training, microlearning, and just-in-time learning. (Comprehensive)
- ✓Content Management: Repository for sales and marketing materials with tracking. (Solid)
- ✓Conversation Intelligence: Records and analyzes sales calls for insights and coaching. (Integrated)
- ✓Peer-to-Peer Learning: Facilitates sharing best practices and user-generated content. (Strong)
- ✓Digital Sales Rooms: Branded microsites for buyer engagement. (Developing)
Scorecard (Overall: 8.3 / 10.0)
Pricing
Custom
$-1.00 / Annual
- Modular pricing based on features like Learning, Content, Conversation Intelligence
Limitations: No public pricing details, Requires consultation
Pros
- + Strong combination of learning, content, and conversation intelligence
- + Excellent mobile experience and video capabilities
- + Facilitates informal and peer-to-peer learning effectively
- + Flexible platform structure
Cons
- - Content management might not be as deep as Seismic/Highspot
- - Conversation intelligence may be less mature than Gong's
- - Custom pricing only
Verdict
"A well-rounded platform particularly strong in mobile access, video-based learning, and coaching, suitable for organizations wanting a balanced approach across key enablement functions."
#7
Mindtickle
By Mindtickle
A comprehensive sales readiness platform focused on onboarding, coaching, skills development, and measuring rep competency.
Platforms & Use Cases
Platforms: Web, iOS, Android, Integrates with CRM, Content Repositories
Best For: Sales Onboarding, Continuous Training, Skills Development, Video Coaching & Practice, Readiness Assessment
Key Features
- ✓Sales Readiness Index: Measures rep competency across defined skills and knowledge areas. (Unique)
- ✓Missions™ & Challenges: Gamified learning and practice exercises. (Engaging)
- ✓Video Coaching: Role-play scenarios with AI and manager feedback. (Robust)
- ✓Content Management (Integration): Integrates with content sources but primary focus is readiness. (Basic/Integrated)
- ✓Analytics: Tracks program completion, skill proficiency, and impact on performance. (Strong)
Scorecard (Overall: 8.3 / 10.0)
Pricing
Custom
$-1.00 / Annual
- Modular approach based on needed capabilities (Onboarding, Coaching, etc.)
Limitations: Pricing not disclosed, Strong focus on readiness over pure content management
Pros
- + Leader in sales readiness and competency development
- + Strong focus on coaching, practice, and assessment
- + Gamified learning approach increases engagement
- + Good analytics for tracking readiness impact
Cons
- - Content management capabilities are less central than platforms like Seismic/Highspot
- - Can be complex to set up comprehensive readiness programs
- - Pricing requires custom quote
Verdict
"An excellent choice for organizations prioritizing sales readiness, continuous learning, and measurable skills development. Its strength lies in coaching and assessing rep capabilities."
#6
Gong
By Gong
A revenue intelligence platform that captures and analyzes customer interactions (calls, emails, meetings) to provide insights for coaching, deal visibility, and market intelligence.
Platforms & Use Cases
Platforms: Web, Integrates with CRM, Calendars, Video Conferencing
Best For: Conversation Intelligence, Sales Coaching, Deal Intelligence & Risk Assessment, Market Insights, Forecast Accuracy
Key Features
- ✓Conversation Analysis: AI-powered analysis of calls and emails to identify topics, keywords, talk patterns, and questions. (Industry Leading)
- ✓Deal Intelligence: Tracks engagement, identifies risks, and surfaces insights across all deals. (Advanced)
- ✓People Intelligence: Analyzes individual rep performance, identifies coaching opportunities. (Strong)
- ✓Market Intelligence: Aggregates insights about competitors, product feedback, and market trends from conversations. (Unique)
- ✓Coaching Workflow: Tools for managers to review calls, provide feedback, and track improvement. (Effective)
Scorecard (Overall: 8.3 / 10.0)
Pricing
Custom
$-1.00 / Annual
- Based on number of users whose interactions are recorded/analyzed
- Tiered feature access
Limitations: Pricing tied to recorded users, Primarily focused on post-interaction analysis, Not a content management system
Pros
- + Best-in-class conversation intelligence
- + Provides deep, actionable insights from customer interactions
- + Excellent for data-driven sales coaching
- + Uncovers valuable deal and market intelligence
Cons
- - Not a sales enablement platform in the traditional sense (lacks content management, formal training modules)
- - Focused primarily on analyzing interactions
- - Can be expensive
Verdict
"The leader in revenue intelligence, indispensable for teams wanting to deeply understand customer conversations, improve coaching based on reality, and gain data-driven deal insights. It complements, rather than replaces, content-focused enablement tools."
#5
Outreach
By Outreach
A leading sales engagement and intelligence platform designed to automate workflows, gain deal insights, improve forecasting, and manage rep performance.
Platforms & Use Cases
Platforms: Web, Gmail, Outlook, Salesforce, Mobile App
Best For: Sales Engagement & Sequencing, Conversation Intelligence (Kaia), Deal Management, Mutual Action Plans, Sales Forecasting
Key Features
- ✓Sequences: Automated sales outreach across multiple channels. (Core)
- ✓Outreach Kaia (AI Assistant): Real-time assistance, content suggestions, and objection handling during calls. (Advanced)
- ✓Deal Insights: Analyzes deal health and engagement patterns. (Strong)
- ✓Mutual Action Plans: Collaborative plans shared with buyers to track progress. (Useful)
- ✓Forecasting: AI-driven forecasting based on rep activity and deal data. (Integrated)
Scorecard (Overall: 8.4 / 10.0)
Pricing
Custom
$-1.00 / Annual
- Based on required feature set (e.g., Kaia, forecasting)
- User count dependent
Limitations: Requires custom quote, Can be a premium investment
Pros
- + Pioneer in sales engagement sequences
- + Powerful AI capabilities (Kaia) for real-time assistance
- + Strong focus on deal intelligence and forecasting
- + Scalable for large sales organizations
Cons
- - Less emphasis on traditional content management and formal training modules compared to pure-play enablement tools
- - Can be complex
- - Premium pricing
Verdict
"An excellent platform for data-driven sales organizations focused on optimizing engagement workflows, leveraging AI for real-time assistance, and improving forecast accuracy."
#4
Salesloft
By Salesloft
A sales engagement platform with strong enablement features, focusing on workflow automation, communication tracking, coaching, and forecasting.
Platforms & Use Cases
Platforms: Web, Gmail, Outlook, Salesforce, Mobile Dialer
Best For: Sales Engagement & Cadencing, Conversation Intelligence, Deal Management & Forecasting, Basic Content Sharing, Sales Coaching
Key Features
- ✓Cadences: Automated multi-step, multi-channel outreach sequences. (Core)
- ✓Conversation Intelligence: Records, transcribes, and analyzes sales calls for coaching and insights. (Integrated)
- ✓Deal Management: Tools for tracking deal progress, identifying risks, and forecasting. (Robust)
- ✓Coaching: Call coaching, feedback mechanisms, and performance tracking. (Developing)
- ✓Analytics & Reporting: Tracks activity, engagement, cadence performance, and deal outcomes. (Comprehensive)
Scorecard (Overall: 8.4 / 10.0)
Pricing
Custom Packages (Prospect, Sell, Engage, Enterprise)
$-1.00 / Annual
- Varying levels of cadence functionality, analytics, integrations, coaching features
- Based on team needs
Limitations: Pricing requires consultation, Content management less central than dedicated enablement platforms
Pros
- + Market leader in sales engagement (cadencing)
- + Strong conversation intelligence features
- + Integrated deal forecasting and management
- + Good analytics on sales activities and outcomes
Cons
- - Content management and training features are less robust than dedicated enablement platforms like Seismic or Highspot
- - Can be expensive
- - Focus is primarily on top-of-funnel and closing stages
Verdict
"A top choice for sales teams prioritizing engagement, workflow automation, and conversation intelligence, offering solid enablement features as part of a broader engagement suite."
#3
Showpad
By Showpad
A sales enablement platform focusing on delivering exceptional buyer experiences through modern content management and sales readiness.
Platforms & Use Cases
Platforms: Web, iOS, Android, Windows, Outlook, Gmail, Salesforce
Best For: Content Management & Presentation, Sales Training & Coaching, Buyer Engagement Portals, Internal Communications
Key Features
- ✓Content Experiences: Organizes content into visually engaging experiences for sellers and buyers. (Strong)
- ✓Shared Spaces: Secure, branded microsites for sharing content and collaborating with buyers. (Effective)
- ✓Showpad Coach: Provides tools for video coaching, practice, manager feedback, and course creation. (Integrated)
- ✓Engagement Analytics: Tracks how buyers interact with shared content. (Detailed)
- ✓Platform Flexibility: Offers both Content and Coach modules, which can be adopted together or separately. (Flexible)
Scorecard (Overall: 8.7 / 10.0)
Pricing
Essential
$-1.00 / Annual
- Core content management
- Basic analytics
- Standard integrations
Limitations: Limited coaching features, Pricing not public
Plus
$-1.00 / Annual
- Advanced content features
- Shared Spaces
- Enhanced analytics
- Basic coaching
Limitations: Full coaching suite requires higher tier, Pricing not public
Ultimate
$-1.00 / Annual
- Full content and coaching suite
- Advanced integrations
- Premium support
Limitations: Pricing not public
Pros
- + Visually appealing and intuitive user interface
- + Strong focus on buyer experience through Shared Spaces
- + Flexible platform with separate Content and Coach modules
- + Good mobile experience
Cons
- - Pricing not transparent
- - Analytics might be less deep than some competitors
- - Integration options might be less extensive than Seismic/Highspot for some niche tools
Verdict
"A great choice for companies focused on creating high-impact buyer experiences and requiring a blend of strong content management and integrated coaching, with a highly usable interface."
#2
Highspot
By Highspot
A unified sales enablement platform emphasizing content management, guidance, training, coaching, and engagement analytics.
Platforms & Use Cases
Platforms: Web, iOS, Android, Outlook, Gmail, Salesforce
Best For: Content Management, Sales Plays, Guided Selling, Sales Training & Coaching, Buyer Engagement Tracking
Key Features
- ✓SmartPages™: Dynamic, customizable pages combining content, guidance, and training. (Unique)
- ✓AI-Powered Search & Recommendations: Helps sellers find the most relevant content quickly. (Advanced)
- ✓Sales Plays: Provides prescriptive guidance and content for specific selling scenarios. (Effective)
- ✓Training & Coaching: Integrated learning, practice scenarios, and manager coaching tools. (Comprehensive)
- ✓Scorecards & Analytics: Measures content performance, rep engagement, and impact on deals. (Robust)
Scorecard (Overall: 9.1 / 10.0)
Pricing
Custom
$-1.00 / Annual
- Tailored feature sets and user counts
- Implementation and support options
Limitations: No public pricing details, Focus on mid-market to enterprise
Pros
- + Excellent user experience and intuitive interface
- + Strong AI for search and content recommendations
- + Unique SmartPages feature enhances guided selling
- + Comprehensive feature set covering content, training, and analytics
Cons
- - Pricing is not transparent
- - Can be a significant investment
- - Some advanced features may require additional setup
Verdict
"An exceptional platform, particularly strong in user experience and AI-driven content discovery, ideal for organizations prioritizing ease of use alongside powerful enablement features."
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#1
Seismic
By Seismic
A comprehensive enterprise-grade sales enablement platform focused on content automation, personalization, training, and analytics.
Platforms & Use Cases
Platforms: Web, iOS, Android, Outlook, Gmail, Salesforce
Best For: Content Management, Sales Communications, Sales Training & Coaching, Buyer Engagement, Analytics & Reporting
Key Features
- ✓Content Management: Centralized repository with AI-powered search, content recommendations, and version control. (Robust)
- ✓Content Automation (Seismic Document Automation): Automates the creation of personalized sales documents and presentations. (Advanced)
- ✓Sales Readiness (Lessonly by Seismic): Integrated training, coaching, and practice tools. (Strong)
- ✓Analytics: Tracks content usage, engagement, and impact on revenue. (Comprehensive)
- ✓Integrations: Extensive integrations with CRM, email, marketing automation, and other sales tools. (Extensive)
Scorecard (Overall: 9.2 / 10.0)
Pricing
Custom
$-1.00 / Annual
- Platform access determined by specific contract
- Variable user counts and feature sets
Limitations: Pricing not publicly available, Typically requires annual commitment
Pros
- + Highly scalable platform for large enterprises
- + Powerful content automation and personalization features
- + Strong integration with Lessonly for sales readiness
- + Deep analytics capabilities
Cons
- - Can be complex to implement and manage
- - Higher price point compared to some competitors
- - User interface can feel dense for some users
Verdict
"A top-tier choice for large organizations needing a powerful, feature-rich, and scalable sales enablement solution with strong content automation and readiness capabilities."
Final Thoughts
The sales enablement software market offers diverse solutions, ranging from comprehensive enterprise platforms like Seismic and Highspot to specialized tools focusing on engagement (Salesloft, Outreach), intelligence (Gong), knowledge management (Guru), or readiness (Mindtickle, Allego, Brainshark/Bigtincan). Key differentiators include the depth of content management, AI capabilities, coaching features, analytics, user experience, and integration breadth. Selection depends heavily on an organization's primary enablement goals, size, and existing tech stack.