Top Product Management Software Comparison
By Sheila Morgan | Published: 2025-03-07 | Category: Product Management Software
About Product Management Software
Product management software helps teams collect ideas, prioritize features, build roadmaps, and collaborate on product strategy throughout the product lifecycle. These tools centralize product information and align stakeholders around shared goals.
Scoring Criteria
- → Roadmapping & Strategy
- → Idea & Feedback Management
- → Prioritization Frameworks
- → Collaboration & Communication
- → Integrations
- → User Experience (UX)
- → Reporting & Analytics
- → Pricing & Value
The Best Product Management Software
#11
ClickUp
By ClickUp
A highly customizable all-in-one productivity platform often adapted for product management workflows.
Platforms & Use Cases
Platforms: Web, Desktop (Windows, Mac, Linux), Mobile (iOS, Android)
Best For: Task Management, Project Management, Roadmapping (Custom), Bug Tracking, Documentation, Goal Tracking
Key Features
- ✓Customizable Views: Offers List, Board, Calendar, Gantt, Table, Mind Map, and other views. (High)
- ✓Custom Fields & Statuses: Highly flexible customization to adapt workflows for product management. (High)
- ✓Docs & Whiteboards: Integrated tools for documentation, brainstorming, and planning. (Medium)
- ✓Goal Tracking: Set and track progress towards specific objectives. (Medium)
- ✓Automations: Automate repetitive tasks within workflows. (Medium)
Scorecard (Overall: 7.1 / 10.0)
Pricing
Free Forever
Contact Vendor
- Unlimited tasks
- Unlimited members
- Multiple views
- 100MB storage
Limitations: Limited usage of advanced features/views, Limited storage
Unlimited
$7.00 / per member/month, billed annually
- Unlimited storage
- Unlimited integrations
- Gantt charts
- Custom fields
Limitations: Fewer automations/API calls than Business
Business
$12.00 / per member/month, billed annually
- Advanced automations
- Advanced time tracking
- Goal folders
- Whiteboards
Limitations: Fewer security features than Enterprise
Enterprise
$-1.00 / Contact Sales
- Advanced security (HIPAA, SSO)
- Dedicated support
- Custom roles & permissions
Pros
- + Extremely flexible and customizable
- + Very affordable pricing
- + All-in-one platform reduces tool switching
- + Wide range of features beyond just PM
Cons
- - Can be overwhelming due to customization options (steep learning curve)
- - Not purpose-built for PM, lacks some specific features (e.g., advanced prioritization frameworks, dedicated feedback portals)
- - Performance can sometimes lag
Verdict
"A powerful and highly affordable productivity suite that can be effectively configured for product management, ideal for teams seeking an all-in-one, customizable solution, but requires setup effort."
#10
Dovetail
By Dovetail Research Pty Ltd
A customer research platform focused on analyzing qualitative data like user interviews and feedback to uncover insights.
Platforms & Use Cases
Platforms: Web
Best For: User Interview Analysis, Qualitative Data Synthesis, Research Repository, Insight Discovery, Feedback Tagging & Analysis
Key Features
- ✓Transcription: Automated transcription for audio and video research data. (High)
- ✓Tagging & Highlighting: Systematically analyze qualitative data by tagging relevant snippets. (High)
- ✓Insight Management: Synthesize findings into shareable insights linked back to raw data. (High)
- ✓Research Repository: Centralize all research data and insights for team access. (High)
- ✓Video Clips: Create highlight reels from video interviews to share key moments. (Medium)
Scorecard (Overall: 6.6 / 10.0)
Pricing
Analysis Starter
$25.00 / per contributor/month, billed annually
- Transcription (10h/contributor/yr)
- Tagging
- Basic analysis
Limitations: Limited transcription, Basic features
Analysis Pro
$50.00 / per contributor/month, billed annually
- Transcription (30h/contributor/yr)
- Sentiment analysis
- Charts
Limitations: No global extensions
Markup Free
Contact Vendor
- Manual tagging
- Basic search
Limitations: No transcription/automation
Markup Pro
$25.00 / per contributor/month, billed annually
- Global extensions
- Bulk tagging
- Advanced search
Limitations: Focuses on markup
Enterprise
$-1.00 / Contact Sales
- Advanced security
- Unlimited transcription (optional)
- Custom roles
Pros
- + Excellent for analyzing qualitative user research
- + Intuitive tagging and synthesis features
- + Great for building a research repository
- + Transcription service is valuable
Cons
- - Not a roadmapping or prioritization tool
- - Limited integrations with delivery tools (e.g., Jira)
- - Focus is purely on research and insight generation
Verdict
"An outstanding tool for user research analysis and insight generation, but not a full product management suite. Best used by research teams or PMs needing to deeply understand qualitative feedback."
#9
Airfocus
By Airfocus GmbH
A modular product management platform offering flexibility in roadmapping, prioritization, and feedback management.
Platforms & Use Cases
Platforms: Web
Best For: Prioritization Scoring, Flexible Roadmapping, Feedback Centralization, Modular Product Management
Key Features
- ✓Priority Ratings: Visual prioritization charts (e.g., Value vs. Effort) with customizable scoring. (High)
- ✓Custom Views & Fields: Highly flexible ways to view and organize product data (Kanban, Table, Chart, Timeline). (High)
- ✓Modular Apps: Extend functionality with specific apps (e.g., Forms, Portal, Dependencies). (Medium)
- ✓Feedback Management: Capture and link feedback from various sources. (Medium)
- ✓Templates: Pre-built templates for various PM workflows. (Medium)
Scorecard (Overall: 7.8 / 10.0)
Pricing
Essential
$15.00 / per editor/month, billed annually
- Basic prioritization
- Standard integrations
- Unlimited viewers
Limitations: Limited items, Basic features
Advanced
$49.00 / per editor/month, billed annually
- Advanced prioritization
- Timeline roadmap
- More items & integrations
Limitations: No feedback portal
Pro
$89.00 / per editor/month, billed annually
- Feedback portal
- Portfolio views
- Advanced insights
Limitations: Fewer enterprise features
Enterprise
$-1.00 / Contact Sales
- Advanced security
- Custom branding
- Dedicated support
Pros
- + Highly flexible and customizable views
- + Strong visual prioritization tools
- + Modular approach allows tailoring
- + Good user experience
- + Competitive pricing
Cons
- - Can feel less opinionated, requiring more setup
- - Some advanced features require higher tiers or add-on apps
- - Reporting is good but not as deep as some
Verdict
"A flexible and visually oriented platform, excellent for teams that need customizable prioritization and views, offering good value for its capabilities."
#8
Pendo
By Pendo.io, Inc.
A product experience platform combining product analytics, user feedback, and in-app guidance to inform product decisions.
Platforms & Use Cases
Platforms: Web, Mobile (via SDK)
Best For: Product Analytics, User Feedback Collection, In-App Messaging & Guides, Roadmapping, Feature Adoption Tracking
Key Features
- ✓Product Analytics: Deep insights into feature usage, user paths, and retention. (High)
- ✓In-App Guides & Polls: Engage users directly within the product for feedback, onboarding, and announcements. (High)
- ✓Feedback Module: Collect and manage qualitative user feedback. (Medium)
- ✓Roadmapping: Visualize product plans and share them internally. (Medium)
- ✓NPS Surveys: Measure customer satisfaction directly within the app. (Medium)
Scorecard (Overall: 6.9 / 10.0)
Pricing
Free
Contact Vendor
- Basic analytics (up to 500 MAU)
- Basic guides
- NPS
Limitations: Limited MAUs, Limited features
Growth
$-1.00 / Contact Sales (Starts around $7000/year)
- Increased MAU
- Full analytics
- Feedback module
- Roadmapping
Limitations: Pricing not transparent
Portfolio
$-1.00 / Contact Sales
- Cross-app analytics
- Advanced security
- Dedicated support
Limitations: Pricing not transparent
Premium
$-1.00 / Contact Sales
- Custom roles
- Advanced integrations
- Premium support
Limitations: Pricing not transparent
Pros
- + Powerful product analytics
- + Excellent in-app user engagement tools
- + Combines quantitative and qualitative data
- + Good for understanding user behavior
Cons
- - Roadmapping and prioritization features are less developed than dedicated PM tools
- - Can be very expensive
- - Requires technical implementation (SDK)
Verdict
"Primarily a product analytics and user engagement tool with some PM features. Ideal for teams wanting deep user insights and in-app communication, often used alongside a dedicated roadmapping tool."
#7
Dragonboat
By Dragonboat Inc.
A product portfolio management platform connecting objectives, customer insights, and resources to drive business outcomes.
Platforms & Use Cases
Platforms: Web
Best For: Portfolio Roadmapping, OKR Alignment, Resource Allocation, Outcome-focused Prioritization, Cross-functional Alignment
Key Features
- ✓Portfolio Management Focus: Manages multiple products, connecting them to overall business objectives. (High)
- ✓OKR Integration: Strong capabilities for linking product initiatives to Objectives and Key Results. (High)
- ✓Scenario Planning: Model different resource allocations and roadmap scenarios. (Medium)
- ✓Outcome-Driven Prioritization: Prioritize based on predicted business impact and strategic alignment. (High)
- ✓Integration with Delivery Tools: Connects with Jira, Azure DevOps, Shortcut, etc. (Medium)
Scorecard (Overall: 7.3 / 10.0)
Pricing
Starter
$49.00 / per editor/month, billed annually
- Basic roadmapping
- OKR tracking
- Basic integrations
Limitations: Limited portfolio features
Scale
$99.00 / per editor/month, billed annually
- Advanced portfolio management
- Scenario planning
- Resource forecasting
Limitations: Fewer enterprise controls
Enterprise
$-1.00 / Contact Sales
- Advanced security & compliance
- Custom integrations
- Dedicated support
Pros
- + Excellent for portfolio-level strategy and OKR alignment
- + Strong focus on business outcomes
- + Good resource planning capabilities
- + Powerful prioritization framework
Cons
- - Less focused on granular feature/idea management
- - User interface can be complex
- - Pricing can be high for smaller teams
Verdict
"Best suited for larger organizations or product leaders managing multiple product lines who need to align product strategy with business objectives and resource constraints."
#6
Craft.io
By Craft.io
An end-to-end product management platform with robust features for strategy, roadmapping, prioritization, and feedback.
Platforms & Use Cases
Platforms: Web
Best For: Roadmapping, Specification Writing, Prioritization, Capacity Planning, Feedback Management
Key Features
- ✓Integrated Spec Editor: Built-in editor for writing detailed product specifications and user stories. (High)
- ✓Guru Views: Pre-built templates and views for common PM tasks (e.g., prioritization matrices, competitor analysis). (Medium)
- ✓Strategic Inputs: Tools for defining goals, personas, and strategic drivers. (Medium)
- ✓Feedback Portal: Centralize customer feedback and link it to product ideas. (Medium)
- ✓Capacity Planning: Estimate effort and manage resource allocation across teams. (High)
Scorecard (Overall: 7.5 / 10.0)
Pricing
Essential
$39.00 / per user/month, billed annually
- Core roadmapping
- Basic prioritization
- Feedback portal lite
Limitations: Limited integrations, Basic features
Pro
$89.00 / per user/month, billed annually
- Advanced roadmapping
- Capacity planning
- Full integrations
- Full feedback portal
Limitations: Fewer strategic inputs than Enterprise
Enterprise
$-1.00 / Contact Sales
- Advanced security
- Custom roles & permissions
- Premium support
- Full feature set
Pros
- + Comprehensive feature set covering the entire PM lifecycle
- + Strong spec writing and capacity planning tools
- + Good integrations
- + Helpful pre-built views (Guru Views)
Cons
- - Can feel complex due to the breadth of features
- - User interface can be busy
- - Per-user pricing adds up
Verdict
"A robust, all-in-one platform suitable for product teams needing integrated tools for specs, planning, and roadmapping, particularly in larger organizations."
#5
ProdPad
By ProdPad Ltd.
A product management platform focused on lean roadmapping, idea management, and connecting strategy to execution.
Platforms & Use Cases
Platforms: Web
Best For: Lean Roadmapping, Idea Management, Backlog Prioritization, Customer Feedback Loop, Product Strategy
Key Features
- ✓Lean Roadmap Format: Focuses on outcome-based roadmaps (Now, Next, Later) rather than strict timelines. (High)
- ✓Idea Backlog Management: Structured way to capture, discuss, and prioritize product ideas. (High)
- ✓Customer Feedback Portal: Collects and organizes feedback, linking it to ideas. (Medium)
- ✓Product Portfolio Management: Manage multiple products and their roadmaps within one account. (Medium)
- ✓Integrations: Connects with Jira, Trello, Slack, Zapier, etc. (Medium)
Scorecard (Overall: 7.0 / 10.0)
Pricing
Essentials
$149.00 / per module/month, billed annually (Roadmaps, Ideas, Feedback)
- Core features for selected module
- Unlimited users
Limitations: Modules purchased separately
Advanced
$449.00 / per module/month, billed annually
- Advanced features
- Portfolio management
- Enhanced security
- Unlimited users
Limitations: Modules purchased separately
Enterprise
$-1.00 / Contact Sales
- Full suite
- Premium support
- Custom SLAs
Pros
- + Strong focus on lean principles
- + Good idea management workflow
- + Unlimited users per module is unique
- + Clear separation of modules
Cons
- - Module-based pricing can be confusing and potentially expensive
- - Interface can feel a bit dated
- - Roadmap format might not suit all teams
Verdict
"A solid choice for teams embracing lean methodologies, offering strong idea management and outcome-focused roadmapping, though the pricing model requires careful consideration."
#4
Roadmunk
By Roadmunk Inc. (acquired by Tempo)
A user-friendly roadmapping tool focused on creating beautiful, presentation-ready roadmaps, with added feedback management capabilities.
Platforms & Use Cases
Platforms: Web
Best For: Roadmap Visualization, Stakeholder Communication, Prioritization, Feedback Collection
Key Features
- ✓Multiple Roadmap Views: Offers timeline, swimlane, and master roadmap views, easily switchable. (High)
- ✓Customizable Templates: Provides templates and allows extensive customization for branding and audience. (Medium)
- ✓Prioritization Boards: Includes Value vs. Effort and RICE scoring for backlog prioritization. (Medium)
- ✓Feedback & Idea Management: Modules for collecting customer feedback and managing product ideas. (Medium)
- ✓Jira Integration: Two-way synchronization with Jira issues. (High)
Scorecard (Overall: 7.5 / 10.0)
Pricing
Starter
$19.00 / per user/month, billed annually
- Unlimited viewers
- Roadmap creation
- Basic integrations
Limitations: Limited features, No feedback module
Business
$49.00 / per user/month, billed annually
- Prioritization features
- Feedback & Idea management
- Advanced integrations
Limitations: Fewer customization options than Professional
Professional
$99.00 / per user/month, billed annually
- Master roadmapping
- Custom branding
- Advanced security
Limitations: Higher cost
Enterprise
$-1.00 / Contact Sales
- Dedicated support
- SAML SSO
- Full feature set
Pros
- + Excellent roadmap visualization and presentation capabilities
- + Very user-friendly interface
- + Good Jira integration
- + Flexible pricing tiers
Cons
- - Feedback and idea management less robust than competitors
- - Prioritization features are good but not as advanced as some
- - Reporting is basic
Verdict
"Ideal for teams prioritizing clear roadmap communication and visualization, offering an intuitive interface but less depth in feedback and strategy compared to top-tier options."
#3
Jira Product Discovery
By Atlassian
A dedicated product discovery tool built within the Atlassian ecosystem, focusing on connecting ideas, insights, and opportunities to Jira issues.
Platforms & Use Cases
Platforms: Web
Best For: Idea Prioritization, Opportunity Validation, Roadmapping, Connecting Discovery to Delivery, Feedback Collection
Key Features
- ✓Deep Jira Integration: Seamlessly connects product ideas and insights to Jira epics and issues for development. (High)
- ✓Custom Views & Fields: Flexible list and matrix views for prioritizing ideas based on custom criteria (e.g., impact, effort). (Medium)
- ✓Idea & Feedback Capture: Capture ideas directly or via integrations (e.g., Chrome extension, Slack). (Medium)
- ✓Roadmap Sharing: Share dynamic roadmap views with stakeholders. (Medium)
- ✓Insights Hub: Connect feedback and user research directly to product ideas. (High)
Scorecard (Overall: 7.9 / 10.0)
Pricing
Free
Contact Vendor
- Unlimited viewers & contributors
- 3 creators
- Basic features
- Jira integration
Limitations: Limited creators
Standard
$10.00 / per creator/month
- Unlimited creators
- Unlimited insights
- Advanced views
- Data residency options
Limitations: Fewer features than dedicated standalone tools
Pros
- + Excellent integration with Jira
- + Affordable pricing model
- + Focuses specifically on the discovery phase
- + Easy adoption for existing Atlassian users
Cons
- - Less feature-rich than standalone competitors (e.g., Productboard, Aha!)
- - Roadmapping is less sophisticated
- - Primarily valuable if heavily invested in the Atlassian ecosystem
Verdict
"An excellent choice for teams already using Jira heavily, offering a cost-effective way to structure product discovery and connect it directly to development workflows."
#2
Aha! Roadmaps
By Aha! Labs Inc.
A complete product development suite focused on strategy, roadmapping, idea management, and release planning.
Platforms & Use Cases
Platforms: Web
Best For: Strategic Roadmapping, Goal Setting (OKRs), Idea Management, Release Planning, Feature Prioritization
Key Features
- ✓Goal-First Approach: Strong emphasis on linking features and releases back to strategic goals and initiatives. (High)
- ✓Customizable Roadmaps: Extensive roadmap types and customization options for various audiences. (High)
- ✓Ideas Portal: Collect and manage feedback and ideas from customers and internal teams. (Medium)
- ✓Capacity Planning: Tools to estimate effort and plan resource allocation. (Medium)
- ✓Detailed Reporting: Comprehensive analytics and reporting capabilities on progress and strategy. (High)
Scorecard (Overall: 7.9 / 10.0)
Pricing
Premium
$59.00 / per user/month, billed annually
- Strategy
- Roadmaps
- Ideas Basic
- Analytics
Limitations: Limited idea management features
Enterprise
$99.00 / per user/month, billed annually
- Advanced security
- Ideas Advanced
- Capacity planning
- Customizations
Limitations: Higher price point
Enterprise+
$149.00 / per user/month, billed annually
- Automation
- Advanced backups
- Full suite
- Premium support
Limitations: Most expensive tier
Pros
- + Excellent strategic alignment features
- + Highly customizable roadmaps
- + Powerful reporting
- + Comprehensive feature set
Cons
- - Can be complex and overwhelming for new users
- - User interface feels slightly dated to some
- - Pricing is per-user, can get costly
Verdict
"Best suited for mature product organizations that prioritize strategic alignment and detailed planning, offering deep functionality but with a higher learning curve and cost."
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#1
Productboard
By Productboard, Inc.
A comprehensive platform for understanding user needs, prioritizing features, building roadmaps, and rallying teams around product strategy.
Platforms & Use Cases
Platforms: Web
Best For: Roadmapping, Prioritization, User Feedback Consolidation, Feature Validation, Stakeholder Alignment
Key Features
- ✓Centralized Feedback: Consolidates user feedback from various sources like Intercom, Zendesk, email, and Slack. (High)
- ✓Prioritization Frameworks: Supports frameworks like Value vs. Effort, RICE, and custom scoring. (High)
- ✓Dynamic Roadmaps: Offers customizable roadmap views for different audiences (e.g., timeline, release-based, feature-based). (High)
- ✓Portal for Feedback & Validation: Engage customers directly through a dedicated portal for idea submission and feature validation. (Medium)
- ✓Integrations: Connects with tools like Jira, Azure DevOps, Slack, Salesforce, Zendesk, etc. (High)
Scorecard (Overall: 8.3 / 10.0)
Pricing
Essentials
$20.00 / per maker/month, billed annually
- Unlimited viewers
- Feedback inbox
- Basic roadmaps
- Prioritization scores
Limitations: Limited integrations, Basic features
Pro
$50.00 / per maker/month, billed annually
- Advanced roadmapping
- Portal
- More integrations
- Custom fields
Limitations: Fewer customization options than Enterprise
Enterprise
$-1.00 / Contact Sales
- Advanced security
- Custom roles
- Premium support
- Full feature set
Pros
- + Excellent feedback consolidation
- + Flexible roadmapping
- + Strong prioritization features
- + Good integration ecosystem
Cons
- - Can become expensive for larger teams
- - Steeper learning curve initially
- - Reporting could be more robust
Verdict
"A powerful, feature-rich platform ideal for product teams serious about centralizing feedback and aligning strategy, especially in mid-to-large companies."
Final Thoughts
The product management software landscape offers diverse tools, ranging from comprehensive suites like Productboard and Aha! to specialized solutions like Jira Product Discovery (for Atlassian users) and Dovetail (for research). Flexibility (Airfocus, ClickUp), visualization (Roadmunk), portfolio strategy (Dragonboat), and analytics (Pendo) are key differentiators. The best choice depends on team size, budget, existing toolstack (especially Jira), strategic focus, and need for specific features like feedback consolidation or advanced prioritization.