Comprehensive Comparison of Heatmap Software Solutions
By Sheila Morgan | Published: 2023-10-27 | Category: Heatmap Software
About Heatmap Software
Heatmap software visually represents user interaction data on web pages, showing clicks, mouse movements, and scroll depth. These tools help understand user behavior, identify usability issues, and optimize website design and conversion rates.
Scoring Criteria
- → Feature Set
- → Ease of Use
- → Integrations
- → Pricing/Value
- → Support & Documentation
The Best Heatmap Software
#8
Plerdy
By Plerdy
A multifunction CRO and SEO platform offering heatmaps, session replay, pop-up forms, and SEO analysis tools.
Platforms & Use Cases
Platforms: Web
Best For: CRO, UX Analysis, Lead Generation (Pop-ups), SEO Auditing, Sales Performance Tracking
Key Features
- ✓Heatmap Suite: Click, scroll, hover heatmaps with segmentation.
- ✓Session Replay: Records and replays user sessions.
- ✓Pop-up Forms & Net Promoter Score (NPS): Tools for lead generation and feedback collection.
- ✓SEO Checker: On-page SEO analysis tool.
- ✓Event Tracking: Tracks specific user interactions and goal completions.
Scorecard (Overall: 7.2 / 10.0)
Pricing
Free
Contact Vendor
- 2,000 pageviews/day
- Heatmaps, SEO checker basics
- Limited reports
Limitations: Daily pageview limit, Feature limitations
ECO
$29.00 / Monthly
- 30,000 pageviews/month
- 10,000 active pages
- Session replay (1k/day limit)
Limitations: Pageview and replay limits
Business
$59.00 / Monthly
- 60,000 pageviews/month
- 25,000 active pages
- Session replay (2k/day limit)
Limitations: Pageview and replay limits
Premium
$99.00 / Monthly
- 120,000 pageviews/month
- Unlimited active pages
- Session replay (4k/day limit)
Limitations: Pageview and replay limits
Pros
- + Combines UX, SEO, and lead gen tools
- + Competitive pricing
- + Generous free plan pageview limit (daily)
- + Good range of heatmap options
Cons
- - Interface can be complex to navigate
- - Fewer integrations than market leaders
- - SEO tool is basic compared to dedicated solutions
Verdict
"A versatile tool offering good value by bundling heatmap/replay with SEO and pop-up features, suitable for users needing this specific combination."
#7
Lucky Orange
By Lucky Orange LLC
An all-in-one CRO suite focused on real-time insights, including heatmaps, session recordings, live chat, polls, and announcements.
Platforms & Use Cases
Platforms: Web
Best For: Real-time User Monitoring, CRO, Lead Generation, Customer Support, UX Analysis
Key Features
- ✓Dynamic Heatmaps: Click, move, and scroll heatmaps that update dynamically.
- ✓Session Recordings: Records visitor sessions with live viewing option.
- ✓Live Chat: Integrated chat functionality.
- ✓Conversion Funnels: Tracks user progress through key flows.
- ✓Polls & Announcements: Engages visitors directly on the site.
Scorecard (Overall: 7.6 / 10.0)
Pricing
Free
Contact Vendor
- 500 pageviews/month
- 1 website
- Basic features
Limitations: Very low pageview limit, Limited data retention
Build
$18.00 / Monthly
- 10,000 pageviews/month
- 30 days storage
- All core features
Limitations: Pageview limit
Grow
$35.00 / Monthly
- 30,000 pageviews/month
- 60 days storage
- Multiple operators for chat
Limitations: Pageview limit
Scale
$70.00 / Monthly
- 100,000 pageviews/month
- 90 days storage
- Advanced integrations
Limitations: Pageview limit
Pros
- + Affordable pricing tiers
- + Includes live chat and visitor profiles
- + Real-time data dashboard
- + Easy to set up and use
Cons
- - Pageview based pricing can scale
- - Interface feels a bit busy
- - Fewer integrations than some larger platforms
Verdict
"Great value for small to medium businesses looking for a combined analytics, feedback, and live chat solution."
#6
VWO (Visual Website Optimizer)
By Wingify
A comprehensive CRO platform offering A/B testing, multivariate testing, heatmaps, session recordings, funnels, and surveys.
Platforms & Use Cases
Platforms: Web, Mobile App
Best For: A/B Testing, CRO, Personalization, UX Analysis, Mobile App Optimization
Key Features
- ✓Heatmaps & Clickmaps: Visualizes user clicks and scroll behavior.
- ✓Session Recordings: Records user interactions.
- ✓VWO Testing: Robust A/B, split URL, and multivariate testing tools.
- ✓VWO Insights: Includes funnels, form analysis, and on-page surveys.
- ✓VWO Personalize: Delivers personalized experiences to website visitors.
Scorecard (Overall: 7.8 / 10.0)
Pricing
Free (Testing Starter)
Contact Vendor
- Up to 50k visitors/month for testing
- Basic testing features
Limitations: Limited visitors, No Insights features in free tier
Web Insights Plans
$199.00 / Monthly
- Starts at 10k visitors/month
- Heatmaps, Recordings, Funnels, Forms, Surveys
Limitations: Visitor limits based pricing
Web Testing Plans
$299.00 / Monthly
- Starts at 10k visitors/month
- A/B testing, Split URL, MVT
Limitations: Visitor limits based pricing
FullStack & Enterprise
$-1.00 / Annual
- Higher limits
- Advanced features
- Mobile/Server-side testing
- Personalization
Limitations: Requires quote
Pros
- + Comprehensive optimization suite
- + Powerful A/B testing capabilities
- + Good integration options
- + Supports web and mobile
Cons
- - Can be expensive, especially for full suite
- - More complex than simpler heatmap tools
- - Heatmaps/Recordings are part of a broader platform, not the sole focus
Verdict
"Ideal for organizations focused heavily on A/B testing and CRO that want behavioral analytics integrated within the same platform."
#5
FullStory
By FullStory, Inc.
A Digital Experience Intelligence (DXI) platform focusing on high-fidelity session replay, with heatmaps derived from aggregated replay data.
Platforms & Use Cases
Platforms: Web, Mobile App (iOS, Android)
Best For: Product Analytics, Bug Reproduction, UX Research, Support Ticket Resolution, Mobile App Analysis
Key Features
- ✓Pixel-Perfect Session Replay: High-fidelity recording of user sessions, including DOM state.
- ✓Click Maps: Generated from aggregated session replay data.
- ✓Scroll Maps: Visualizes scroll depth based on session data.
- ✓Error Tracking & Console Logs: Captures technical details during sessions.
- ✓Advanced Segmentation & Search: Powerful filtering based on user events, attributes, and behavior.
Scorecard (Overall: 8.0 / 10.0)
Pricing
Free
Contact Vendor
- 1,000 sessions/month
- Basic features
- 3 user seats
Limitations: Low session limit, Limited data retention
Business
$-1.00 / Annual
- Custom session volume
- Advanced analytics
- Integrations
- Longer data retention
Limitations: Requires quote - typically higher cost
Enterprise
$-1.00 / Annual
- Highest session volumes
- Premium support
- Advanced security features
Limitations: Requires quote - enterprise pricing
Pros
- + Best-in-class session replay fidelity
- + Powerful search and segmentation
- + Captures extensive technical data
- + Supports web and mobile apps
Cons
- - Heatmaps are secondary to replay
- - Can be significantly more expensive than competitors
- - Steeper learning curve for advanced features
Verdict
"Top choice for product and engineering teams needing deep session replay analysis and bug reproduction capabilities, especially for complex applications."
#4
Mouseflow
By Mouseflow
Provides heatmaps, session replay, conversion funnels, and form analytics to analyze and improve website UX.
Platforms & Use Cases
Platforms: Web
Best For: CRO, UX Analysis, Form Optimization, Funnel Analysis, User Segmentation
Key Features
- ✓Heatmaps Suite: Click, Scroll, Attention, Movement, and Geo heatmaps.
- ✓Session Replay: Detailed recording of user sessions.
- ✓Funnels: Tracks user journeys through defined steps.
- ✓Form Analytics: Analyzes user interaction with forms to identify drop-off points.
- ✓Feedback Campaigns: Collects user feedback via on-site surveys.
Scorecard (Overall: 8.0 / 10.0)
Pricing
Free
Contact Vendor
- 500 recordings/month
- Unlimited pageviews on 1 website
- All heatmap types
Limitations: Recording limit, Limited data retention
Starter
$39.00 / Monthly
- 5,000 recordings/month
- 3 months storage
- Basic support
Limitations: Recording limit
Growth
$129.00 / Monthly
- 15,000 recordings/month
- 6 months storage
- Form analytics
- Funnel analysis
Limitations: Recording limit
Pro
$399.00 / Monthly
- 50,000+ recordings/month
- 12 months storage
- API access
- Priority support
Limitations: Scaled pricing
Pros
- + Comprehensive feature set including form analytics
- + Good range of heatmap types
- + Useful free plan
- + Filters and segmentation are powerful
Cons
- - Pricing tiers primarily based on recording volume
- - Interface can feel dense initially
Verdict
"A powerful and feature-rich platform, particularly strong for those needing in-depth form and funnel analysis alongside standard heatmap tools."
#3
Crazy Egg
By Crazy Egg, Inc.
Specializes in heatmap visualizations (click, scroll, confetti, overlay, list reports) and also offers recordings and A/B testing.
Platforms & Use Cases
Platforms: Web
Best For: Landing Page Optimization, UX Analysis, A/B Testing, Understanding Click Behavior
Key Features
- ✓Multiple Heatmap Types: Includes Confetti (segmented clicks), Overlay (clicks per element), and List reports.
- ✓Session Recordings: Records user sessions.
- ✓A/B Testing Tool: Integrated testing functionality.
- ✓Error Tracking: Identifies JavaScript errors encountered by users.
Scorecard (Overall: 7.6 / 10.0)
Pricing
Basic
$29.00 / Monthly
- 30,000 pageviews
- 25 snapshots (heatmaps)
- 100 recordings/month
Limitations: Limits on pageviews, snapshots, recordings
Standard
$49.00 / Monthly
- 75,000 pageviews
- 50 snapshots
- 500 recordings/month
Limitations: Limits on pageviews, snapshots, recordings
Plus
$99.00 / Monthly
- 150,000 pageviews
- 75 snapshots
- 1,000 recordings/month
- Priority support
Limitations: Scaled pricing
Pros
- + Excellent variety of heatmap reports
- + Relatively easy to use
- + Includes A/B testing features
- + Good visual presentation of data
Cons
- - Snapshot-based system can be limiting
- - Pricing based on pageviews can get expensive
- - Interface feels slightly dated compared to some competitors
Verdict
"A strong contender, especially if diverse heatmap visualization options are a priority. The A/B testing is a useful addition."
#2
Microsoft Clarity
By Microsoft
A completely free tool providing session recordings, heatmaps, and automated insights to understand user interactions.
Platforms & Use Cases
Platforms: Web
Best For: UX Analysis, Bug Identification, Understanding User Frustration, Basic CRO
Key Features
- ✓Heatmaps: Clickmaps and scrollmaps.
- ✓Session Recordings: Records user sessions with detailed interaction data.
- ✓Insights Dashboard: Automatically surfaces potential issues like rage clicks, dead clicks, and excessive scrolling.
- ✓Google Analytics Integration: Connects Clarity data with Google Analytics.
Scorecard (Overall: 7.8 / 10.0)
Pricing
Free
Contact Vendor
- Unlimited heatmaps
- Unlimited session recordings
- No traffic limits
- Automated insights
Limitations: No sampling options (processes all data), Fewer integration options than paid tools, Limited filtering capabilities compared to premium tools
Pros
- + Completely free with no traffic limits
- + Easy setup and integration with Google Analytics
- + Automated insights are helpful
- + Clean interface
Cons
- - Fewer heatmap types than competitors
- - Limited advanced segmentation
- - Support primarily through documentation
Verdict
"Unbeatable value proposition. Ideal for anyone wanting core heatmap and session recording functionality without any budget."
View Top Ranked Software
Watch a short ad to unlock the details for the #1 ranked software.
#1
Hotjar
By Hotjar Ltd.
An integrated platform offering heatmaps, session recordings, surveys, and feedback widgets to understand user behavior.
Platforms & Use Cases
Platforms: Web
Best For: UX Analysis, Conversion Rate Optimization (CRO), User Feedback Collection, Feature Prioritization
Key Features
- ✓Heatmaps: Visualizes clicks, moves, and scroll depth.
- ✓Session Recordings: Records anonymous user sessions for playback.
- ✓Surveys: On-site and external surveys to gather direct user input.
- ✓Feedback Widgets: Allows users to provide instant feedback on specific page elements.
- ✓Funnels: Tracks user progression through key conversion paths.
Scorecard (Overall: 8.6 / 10.0)
Pricing
Basic
Contact Vendor
- Automatic data capture
- Up to 35 daily sessions
- Unlimited heatmaps
Limitations: Limited session capture, Basic filtering
Plus
$39.00 / Monthly
- 100 daily sessions
- Event tracking
- User attributes filtering
Limitations: Session limits
Business
$99.00 / Monthly
- Starts at 500 daily sessions
- Custom integrations
- Identify API
Limitations: Scaled pricing based on sessions
Pros
- + All-in-one toolset
- + Very user-friendly interface
- + Generous free tier
- + Easy setup
Cons
- - Can slow down page load slightly
- - Session limits on lower tiers
- - Funnels feature less robust than dedicated analytics tools
Verdict
"Excellent all-around choice, particularly strong for teams needing a combination of qualitative analytics tools without a steep learning curve."
Final Thoughts
The heatmap software market offers diverse solutions, from free basic tools to comprehensive enterprise platforms. Hotjar stands out for its blend of usability and features, making it a strong all-rounder. Microsoft Clarity provides exceptional value as a free tool, while options like FullStory excel in session replay depth, and VWO leads in integrated A/B testing.