Top Email Marketing Software Comparison
By Unknown Author | Published: 2025-04-01 | Category: Email Marketing Software
About Email Marketing Software
Email marketing software enables businesses to create, send, manage, and track email campaigns to nurture leads and engage customers. These platforms often include features for automation, segmentation, personalization, and performance analysis.
Scoring Criteria
- → Ease of Use
- → Feature Set
- → Automation Capabilities
- → Integrations
- → Pricing Value
- → Deliverability
- → Support
The Best Email Marketing Software
#10
AWeber
By AWeber Communications
A long-standing email marketing provider offering solid features, good deliverability, and strong customer support, particularly known for its autoresponders.
Platforms & Use Cases
Platforms: Web, iOS, Android
Best For: Small Businesses, Bloggers, Entrepreneurs, Users needing reliable autoresponders
Key Features
- ✓Autoresponders: Robust and easy-to-set-up automated email sequences. (Strong)
- ✓Email Templates: Wide variety of email templates available. (Good)
- ✓Integrations: Integrates with many popular third-party applications. (Good)
- ✓Support: Highly-rated 24/7 customer support via phone, email, and chat. (Excellent)
- ✓Landing Pages: Built-in landing page creator. (Included)
Scorecard (Overall: 7.7 / 10.0)
Pricing
Free
Contact Vendor
- Basic Email Marketing
- Autoresponders
- Landing Pages
- Web Push Notifications
Limitations: Up to 500 Subscribers, Limited Sends, AWeber Branding
Lite
$14.99 / Monthly
- Core Email Features
- Basic Segmentation
- Basic Automation
- 3 Landing Pages
Plus
$29.99 / Monthly
- Advanced Automation
- Advanced Segmentation
- Advanced Reporting
- Sales Tracking
- Unlimited Landing Pages
Pros
- + Excellent customer support
- + Reliable deliverability
- + Easy-to-use interface
- + Strong autoresponder functionality
- + Good range of integrations
Cons
- - Automation features less advanced than some leaders
- - Pricing can be slightly higher than newer competitors
- - Template editor feels slightly dated compared to some
Verdict
"A reliable and user-friendly option with outstanding support, particularly good for users focused on dependable autoresponders and core email marketing."
#9
Klaviyo
By Klaviyo
A powerful email and SMS marketing automation platform built specifically for e-commerce businesses.
Platforms & Use Cases
Platforms: Web
Best For: E-commerce Businesses (esp. Shopify, Magento, BigCommerce), Online Retailers, Data-Driven Marketing
Key Features
- ✓E-commerce Integration: Deep integrations with major e-commerce platforms for rich customer data. (Best-in-Class)
- ✓Segmentation: Advanced segmentation based on shopping behavior, browsing history, and predictive analytics. (Advanced)
- ✓Automation Flows: Pre-built and custom automation flows for abandoned carts, welcome series, win-backs, etc. (E-commerce Focused)
- ✓Predictive Analytics: Features like predicted LTV, churn risk, and optimal send times. (Included)
- ✓SMS Marketing: Integrated SMS capabilities for multi-channel campaigns. (Included)
Scorecard (Overall: 8.4 / 10.0)
Pricing
Free
Contact Vendor
- Email or SMS
- Basic segmentation
- Web Forms
Limitations: Up to 250 Contacts / 500 Email Sends / 150 SMS Credits, Klaviyo Branding, Email Support Only
$20.00 / Monthly
- Based on contact/send volume
- A/B Testing
- Advanced Segmentation
- Chat & Email Support
Email and SMS
$35.00 / Monthly
- Combined Email & SMS sends
- Mobile Push Notifications
- Advanced Reporting
Pros
- + Unmatched e-commerce data integration
- + Powerful segmentation and automation for online stores
- + Predictive analytics features
- + Combines email and SMS effectively
Cons
- - Can be expensive, especially for large lists
- - Primarily focused on e-commerce, less ideal for other business types
- - Steeper learning curve due to advanced features
Verdict
"The leading choice for e-commerce businesses needing deep data integration and sophisticated automation to drive sales."
#8
Constant Contact
By Constant Contact, Inc.
One of the oldest email marketing services, known for its ease of use, strong support, and features tailored for small businesses and non-profits.
Platforms & Use Cases
Platforms: Web, iOS, Android
Best For: Small Businesses, Non-profits, Event Organizers, Beginners
Key Features
- ✓Email Templates: Large library of customizable email templates. (Extensive)
- ✓Event Marketing: Tools specifically for promoting and managing events. (Specialized)
- ✓Contact Management: Easy-to-use tools for managing subscriber lists and segments. (Good)
- ✓Reporting: Clear reporting on email opens, clicks, and other key metrics. (Good)
- ✓Support: Highly regarded customer support via phone, chat, and email. (Strong)
Scorecard (Overall: 7.4 / 10.0)
Pricing
Core
$9.99 / Monthly
- Email Marketing
- Templates
- List Growth Tools
- Basic Reporting
- Social Posting
Limitations: Basic Automation, Limited Users
Plus
$45.00 / Monthly
- Advanced Automation
- Segmentation
- Surveys & Polls
- Event Marketing Tools
- Conversion Reporting
Pros
- + Very user-friendly interface
- + Excellent customer support
- + Good template selection
- + Specific features for event marketing
- + Reliable deliverability
Cons
- - Pricing is higher than some competitors for similar features
- - Automation capabilities are relatively basic
- - Fewer advanced features compared to leaders
Verdict
"A solid and reliable choice for small businesses and non-profits prioritizing ease of use and strong support over advanced automation."
#7
MailerLite
By MailerLite
Focuses on simplicity and ease of use, offering essential email marketing features, automation, and landing pages at an affordable price.
Platforms & Use Cases
Platforms: Web, iOS
Best For: SMBs, Startups, Bloggers, Freelancers, Budget-conscious users
Key Features
- ✓Email Editor: Clean, intuitive drag-and-drop editor, plus HTML and rich-text options. (User-Friendly)
- ✓Automation: Visual workflow builder for creating automated sequences. (Intermediate)
- ✓Landing Pages & Websites: Build landing pages, websites, and pop-up forms. (Included)
- ✓Segmentation: Segment subscribers based on various criteria including groups, fields, and engagement. (Good)
- ✓Affordability: Competitive pricing structure with a generous free plan. (Strong)
Scorecard (Overall: 7.7 / 10.0)
Pricing
Free
Contact Vendor
- Drag & Drop Editor
- Basic Automation
- Website Builder
- 10 Landing Pages
Limitations: Up to 1,000 Subscribers / 12,000 Emails, MailerLite Logo, Limited Support
Growing Business
$10.00 / Monthly
- Unlimited Monthly Emails
- Sell Digital Products
- Unlimited Websites & Landing Pages
- Dynamic Email Content
Advanced
$21.00 / Monthly
- Multiple Automation Triggers
- Facebook Custom Audiences
- Promotion Pop-ups
- Multiple Users
Pros
- + Excellent ease of use
- + Very affordable pricing
- + Generous free plan
- + Good core email marketing features
- + Includes website and landing page builder
Cons
- - Automation is less advanced than competitors like ActiveCampaign
- - Fewer integrations compared to major players
- - Approval process can sometimes be strict
Verdict
"A top choice for users prioritizing simplicity, ease of use, and affordability, offering solid core features and a great user experience."
#6
GetResponse
By GetResponse S.A.
An all-in-one online marketing platform offering email marketing, landing pages, conversion funnels, webinars, and automation.
Platforms & Use Cases
Platforms: Web, iOS, Android
Best For: SMBs, Marketers needing all-in-one tools, Webinar hosts, E-commerce
Key Features
- ✓Email Marketing: Drag-and-drop editor, templates, A/B testing, list management. (Comprehensive)
- ✓Conversion Funnels: Pre-built funnels for lead generation, sales, and webinars. (Unique Feature)
- ✓Marketing Automation: Visual workflow builder with conditions, actions, and filters. (Advanced)
- ✓Webinar Platform: Integrated tools to host and promote webinars. (Included (Higher Tiers))
- ✓Landing Pages: Create landing pages with built-in templates and A/B testing. (Included)
Scorecard (Overall: 7.6 / 10.0)
Pricing
Email Marketing
$19.00 / Monthly
- Email Marketing
- Autoresponders
- Basic Landing Pages
- Basic Segmentation
Limitations: Limited Automation, No Conversion Funnels
Marketing Automation
$59.00 / Monthly
- Marketing Automation
- Advanced Segmentation
- Contact Scoring
- Webinars (100 attendees)
Ecommerce Marketing
$119.00 / Monthly
- E-commerce Segmentation
- Abandoned Cart Recovery
- Promo Codes
- Product Recommendations
Pros
- + Wide range of marketing tools in one platform
- + Unique conversion funnel feature
- + Integrated webinar hosting
- + Powerful automation capabilities
Cons
- - Interface can feel cluttered due to numerous features
- - Learning curve for advanced features
- - Email editor could be more polished
Verdict
"A feature-rich platform ideal for marketers looking for an all-in-one solution that includes unique tools like conversion funnels and webinars."
#5
ConvertKit
By ConvertKit LLC
Email marketing platform built specifically for creators like bloggers, authors, podcasters, and online course instructors.
Platforms & Use Cases
Platforms: Web
Best For: Creators, Bloggers, Authors, Podcasters, Online Course Sellers
Key Features
- ✓Creator-Focused Tools: Features designed for selling digital products and managing creator audiences. (Core Focus)
- ✓Visual Automations: Easy-to-use visual builder for creating automated email sequences. (User-Friendly)
- ✓Landing Pages & Forms: Simple tools to create high-converting landing pages and forms. (Strong)
- ✓Segmentation & Tagging: Flexible subscriber tagging and segmentation system. (Good)
- ✓Email Designer: Focuses on clean, text-based emails optimized for deliverability and engagement. (Simple)
Scorecard (Overall: 7.9 / 10.0)
Pricing
Free
Contact Vendor
- Unlimited Landing Pages & Forms
- Email Broadcasts
- Audience Tagging
Limitations: Up to 1,000 Subscribers, Limited Automation, ConvertKit Branding
Creator
$29.00 / Monthly
- Visual Automations
- Free Migration
- Third-Party Integrations
Creator Pro
$59.00 / Monthly
- Subscriber Scoring
- Newsletter Referral System
- Advanced Reporting
Pros
- + Excellent for creators and selling digital products
- + Simple and effective visual automation builder
- + Focus on deliverability
- + Good landing page and form tools
Cons
- - Less suited for complex B2B or traditional e-commerce
- - Fewer design options for emails (by design)
- - Can be pricier than some alternatives for similar list sizes
Verdict
"The top choice for online creators focused on building an audience and selling digital products, thanks to its targeted features and ease of use."
#4
Brevo (formerly Sendinblue)
By Brevo
Offers a suite of marketing and sales tools including email, SMS, chat, and CRM, known for its competitive pricing, especially at scale.
Platforms & Use Cases
Platforms: Web, iOS, Android
Best For: SMBs, Budget-Conscious Businesses, Transactional Emails, Multi-channel Marketing
Key Features
- ✓Email & SMS Marketing: Send marketing and transactional emails and SMS messages. (Included)
- ✓Marketing Automation: Automate workflows based on contact behavior and data. (Intermediate)
- ✓CRM: Built-in CRM to manage customer relationships. (Included)
- ✓Transactional Email: Robust platform for sending transactional emails (e.g., receipts, password resets). (Strong)
- ✓Landing Pages & Forms: Create landing pages and signup forms. (Included)
Scorecard (Overall: 7.7 / 10.0)
Pricing
Free
Contact Vendor
- Email Campaigns
- Basic CRM
- Basic Automation
Limitations: Daily Sending Limit (300), Brevo Branding
Starter
$25.00 / Monthly
- Higher Sending Limits
- Basic Reporting
- No Daily Limit
Limitations: Brevo Branding on Landing Pages
Business
$65.00 / Monthly
- Advanced Automation
- Landing Pages
- A/B Testing
- Phone Support
Pros
- + Generous free plan
- + Competitive pricing, especially send-based options
- + Includes SMS, Chat, and CRM features
- + Strong transactional email service
Cons
- - Automation less powerful than leaders
- - Interface can sometimes be less intuitive
- - Deliverability rates reported as slightly less consistent by some users
Verdict
"A great value proposition offering a wide range of tools beyond just email, particularly suitable for businesses needing multi-channel communication on a budget."
#3
HubSpot Marketing Hub
By HubSpot, Inc.
Part of the larger HubSpot ecosystem, offering robust email marketing integrated tightly with CRM, sales, and service tools.
Platforms & Use Cases
Platforms: Web, iOS, Android
Best For: B2B Marketing, Sales-Focused Businesses, Companies using HubSpot CRM, Inbound Marketing
Key Features
- ✓Integrated CRM: Deep integration with HubSpot's free CRM provides rich contact data. (Core Feature)
- ✓Email Marketing: Personalized and automated email campaigns. (Comprehensive)
- ✓Marketing Automation: Visual workflow editor for automating tasks beyond email. (Advanced (Paid Tiers))
- ✓Landing Pages & Forms: Tools to build landing pages and forms integrated with the CRM. (Included)
- ✓Analytics: Detailed reporting across all marketing activities. (Advanced)
Scorecard (Overall: 8.6 / 10.0)
Pricing
Free Tools
Contact Vendor
- Free CRM
- Basic Email Marketing (Limited)
- Forms
- Landing Pages (Limited)
Limitations: HubSpot Branding, Limited Sends/Features
Starter
$45.00 / Monthly
- Remove HubSpot Branding
- More Email Sends
- Basic Automation
- Landing Pages
Professional
$800.00 / Monthly
- Full Marketing Automation
- Omni-channel Marketing
- A/B Testing
- Advanced Analytics
Pros
- + Seamless integration with HubSpot CRM
- + Powerful automation capabilities (on paid plans)
- + Comprehensive inbound marketing toolset
- + Excellent analytics and reporting
Cons
- - Can become very expensive quickly, especially higher tiers
- - Email marketing focus might be less sharp than dedicated platforms
- - Some features locked behind high-tier plans
Verdict
"Ideal for businesses already invested in or planning to use the HubSpot ecosystem, offering unparalleled integration but at a higher cost."
#2
Mailchimp
By Intuit Inc.
A popular all-in-one marketing platform known for its user-friendly interface, strong branding, and wide range of features suitable for many business types.
Platforms & Use Cases
Platforms: Web, iOS, Android
Best For: SMBs, Startups, E-commerce, Bloggers, Non-profits
Key Features
- ✓Email Builder: Intuitive drag-and-drop email editor with various templates. (User-Friendly)
- ✓Marketing CRM: Basic CRM features for audience management and segmentation. (Included)
- ✓Automation: Pre-built and custom automation workflows. (Intermediate)
- ✓Landing Pages & Websites: Tools to create landing pages and simple websites. (Included)
- ✓Analytics: Comprehensive reporting on campaign performance and audience engagement. (Good)
Scorecard (Overall: 8.0 / 10.0)
Pricing
Free
Contact Vendor
- Basic Email Templates
- Marketing CRM
- Limited Automation
Limitations: Limited Contacts/Sends, Mailchimp Branding, Basic Support
Essentials
$13.00 / Monthly
- More Templates
- A/B Testing
- Basic Automation Journeys
- 24/7 Support
Standard
$20.00 / Monthly
- Advanced Audience Insights
- Enhanced Automation
- Retargeting Ads
Pros
- + Very easy to use interface
- + Good range of features for general marketing
- + Strong template library and editor
- + Wide variety of integrations
Cons
- - Pricing can become expensive as lists grow
- - Automation is less advanced than some competitors
- - Free plan limitations have increased
Verdict
"An excellent all-rounder, particularly strong for beginners and SMBs looking for ease of use and a broad feature set."
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#1
ActiveCampaign
By ActiveCampaign, LLC
Combines email marketing with powerful marketing automation and CRM features, ideal for businesses needing sophisticated customer lifecycle management.
Platforms & Use Cases
Platforms: Web, iOS, Android
Best For: SMBs, B2B Marketing, Sales Teams, Advanced Automation Users
Key Features
- ✓Marketing Automation: Build complex automated workflows based on user behavior, engagement, and custom fields. (Advanced)
- ✓CRM & Sales Automation: Integrated CRM to manage leads, deals, and automate sales processes. (Included)
- ✓Segmentation: Deep segmentation options using various data points including website activity and custom data. (Advanced)
- ✓Landing Pages: Create and host landing pages to capture leads. (Included)
- ✓Reporting & Analytics: Detailed campaign and automation performance reports. (Comprehensive)
Scorecard (Overall: 8.4 / 10.0)
Pricing
Lite
$29.00 / Monthly
- Email Marketing
- Marketing Automation
- Basic Segmentation
Limitations: Limited Users, No CRM, No Landing Pages
Plus
$49.00 / Monthly
- CRM
- Landing Pages
- Advanced Segmentation
- More Users
Professional
$149.00 / Monthly
- Site Personalization
- Predictive Sending
- Split Automations
Pros
- + Extremely powerful automation capabilities
- + Integrated CRM functionality
- + Strong segmentation options
- + Good deliverability
Cons
- - Can be complex for beginners
- - Higher starting price compared to some competitors
- - Interface can feel overwhelming initially
Verdict
"Best for businesses needing sophisticated automation and integrated CRM features, willing to invest time in learning the platform."
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Final Thoughts
The email marketing software landscape offers diverse options catering to various needs, from simple newsletters to complex, automated customer journeys integrated with CRM and e-commerce data. Key differentiators include automation sophistication, ease of use, integration depth (especially for e-commerce), pricing models, and included features like landing pages or SMS.