Top 10 CRM Software Comparison
By Sheila Morgan | Published: 2025-04-17 | Category: Customer Relationship Management
About Customer Relationship Management
Customer Relationship Management (CRM) software helps businesses manage interactions with current and potential customers. It streamlines processes across sales, marketing, and customer service to improve relationships and drive growth.
Scoring Criteria
- → Core CRM Features
- → Usability
- → Integrations
- → Customization
- → Pricing
- → Support
The Best Customer Relationship Management
#10
Zendesk Sell
By Zendesk
A sales-focused CRM designed for ease of use and tight integration with Zendesk Support, ideal for teams needing strong sales and service alignment.
Platforms & Use Cases
Platforms: Web, iOS, Android
Best For: Sales Pipeline Management, Lead & Contact Management, Sales Communication Tracking (Email, Phone, SMS), Sales Reporting, Integration with Customer Support
Key Features
- ✓Zendesk Suite Integration: Seamlessly connects sales activities with customer support tickets and history. (Very High)
- ✓User-Friendly Interface: Clean design focused on core sales tasks and pipeline visibility. (High)
- ✓Communication Tracking: Built-in tools for logging emails, calls, and texts. (High)
- ✓Sales Engagement Tools (Reach): Add-on for creating targeted prospect lists and executing sales sequences. (Medium)
Scorecard (Overall: 8.1 / 10.0)
Pricing
Sell Team
$19.00 / per user/month (billed annually)
- Customizable Sales Pipeline
- Email Tracking & Templates
- Call Tracking & Recording
- Basic Reporting
- Core CRM Features
Limitations: Limited API access, Basic roles & permissions
Sell Growth
$55.00 / per user/month (billed annually)
- Advanced Call Analytics
- Lead & Deal Scoring
- Advanced Roles & Permissions
- Sales Forecasting
Sell Professional
$115.00 / per user/month (billed annually)
- Task Automation
- Company Hierarchy
- Advanced Analytics
- Sales Engagement Tools (Reach add-on available)
Pros
- + Excellent integration with Zendesk Support
- + Very easy to use and adopt
- + Strong features for tracking sales communications
- + Good mobile app experience
Cons
- - Less customizable than platforms like Salesforce or Zoho
- - Marketing features are limited compared to integrated suites
- - Can get expensive at higher tiers or with add-ons like Reach
Verdict
"A top choice for businesses prioritizing seamless integration between sales and customer support, especially those already using Zendesk Support. Offers a clean, user-friendly sales CRM experience."
#9
Monday Sales CRM
By Monday.com
A CRM built on the flexible Monday.com Work OS platform, offering highly visual and customizable workflows for sales processes.
Platforms & Use Cases
Platforms: Web, iOS, Android, Windows, macOS
Best For: Visual Pipeline Management, Lead Capturing, Contact Management, Sales Workflow Automation, Team Collaboration
Key Features
- ✓Customizable Workflows: Leverages Monday.com's board structure for flexible pipeline and process design. (Very High)
- ✓Visual Interface: Highly graphical and intuitive interface for managing tasks and deals. (High)
- ✓Automations: Built-in automation recipes to streamline repetitive tasks. (Medium)
- ✓Integrations: Connects with various sales and communication tools. (Medium)
Scorecard (Overall: 8.0 / 10.0)
Pricing
Basic CRM
$10.00 / per seat/month (billed annually, min 3 seats)
- Unlimited Customizable Pipelines
- Unlimited Contacts
- Basic Deal Management
- iOS & Android Apps
Limitations: Limited automations & integrations, Basic reporting
Standard CRM
$14.00 / per seat/month (billed annually, min 3 seats)
- Visual Lead Capturing
- Advanced Account & Contact Management
- Quotes & Invoices
- More Automations & Integrations
Pro CRM
$24.00 / per seat/month (billed annually, min 3 seats)
- Sales Forecasting
- Email Tracking & Automations
- Sales Analytics
- Mass Emails
Pros
- + Highly visual and intuitive interface
- + Extremely flexible and customizable workflows
- + Good collaboration features inherited from Work OS
- + Competitive pricing, especially for teams already using Monday.com
Cons
- - Core CRM-specific features (e.g., deep analytics, complex lead scoring) may be less developed than dedicated CRMs
- - Requires a minimum number of seats
- - Can feel less like a traditional CRM
Verdict
"A great option for visually oriented teams who value flexibility and customization in their sales processes, particularly those already familiar with the Monday.com platform."
#8
NetSuite CRM
By Oracle NetSuite
A CRM solution embedded within the comprehensive NetSuite ERP platform, offering a unified view of customer interactions across sales, marketing, service, and finance.
Platforms & Use Cases
Platforms: Web, iOS, Android
Best For: Integrated Sales & ERP, Order Management, Marketing Automation, Customer Service Management, Partner Relationship Management
Key Features
- ✓360-Degree Customer View: Combines CRM data with ERP information (orders, financials, inventory). (Very High)
- ✓Sales Force Automation: Includes opportunity management, sales forecasting, quote and order management. (High)
- ✓Marketing Automation: Tools for campaign management, email marketing, and lead nurturing. (Medium)
- ✓Customer Service Management: Case management and tracking integrated with customer records. (Medium)
Scorecard (Overall: 7.4 / 10.0)
Pricing
Subscription
$999.00 / per month (base platform fee, plus per-user fees)
- Platform Access
- Integrated CRM Module
- Sales Force Automation
- Marketing Automation
- Customer Service
Limitations: Requires NetSuite ERP subscription, Complex pricing structure, High total cost of ownership
Pros
- + Fully unified CRM and ERP data
- + Comprehensive view of the entire customer lifecycle including financials
- + Strong capabilities for complex business processes
- + Scalable for large organizations
Cons
- - Very expensive, significant upfront and ongoing costs
- - Complex implementation and configuration
- - Steeper learning curve than standalone CRMs
- - Primarily suited for businesses needing a full ERP system
Verdict
"The best choice for businesses already using or committed to NetSuite ERP, providing unparalleled integration between CRM and back-office operations. Overkill and too costly as a standalone CRM."
#7
Insightly
By Insightly
A CRM known for its strong integration between sales pipeline management and project management features.
Platforms & Use Cases
Platforms: Web, iOS, Android
Best For: Sales Management, Project Delivery, Lead Routing, Relationship Linking, Custom Reporting
Key Features
- ✓Integrated Project Management: Manage projects directly linked to CRM records (opportunities, contacts). (Very High)
- ✓Relationship Linking: Map complex relationships between contacts, organizations, and other records. (High)
- ✓Lead Management & Automation: Capture, route, and manage leads with workflow automation. (Medium)
- ✓Customizable Dashboards: Build dashboards to visualize key CRM and project data. (Medium)
Scorecard (Overall: 7.7 / 10.0)
Pricing
Plus
$29.00 / per user/month (billed annually)
- Contact & Lead Management
- Basic Sales Tools
- Project Management Features
- Basic Reporting
Limitations: Limited customization, Basic automation
Professional
$49.00 / per user/month (billed annually)
- Lead Assignment & Routing
- Customizable Fields & Objects
- Workflow Automation
- Customizable Reports & Dashboards
Enterprise
$99.00 / per user/month (billed annually)
- Advanced Automation & Validation Rules
- Deeper Customization
- Application Platform (Build Custom Apps)
- Role-based Permissions
Pros
- + Strong combination of CRM and project management
- + Good relationship linking capabilities
- + Flexible customization options in higher tiers
- + Relatively easy to use
Cons
- - Core CRM features might be less robust than sales-focused competitors
- - Mobile app functionality can lag behind desktop
- - Fewer native integrations compared to market leaders
Verdict
"A solid choice for businesses needing integrated CRM and project management, particularly service-based companies or those managing complex post-sale implementations."
#6
Freshsales
By Freshworks
A modern CRM offering a good balance of sales and marketing features, AI capabilities, and usability, part of the Freshworks ecosystem.
Platforms & Use Cases
Platforms: Web, iOS, Android
Best For: Lead Scoring, Visual Sales Pipeline, Email Marketing, Built-in Phone & Chat, AI-Powered Insights
Key Features
- ✓AI Assistant (Freddy AI): Provides predictive lead scoring, deal insights, and identifies out-of-office contacts. (High)
- ✓Built-in Communication Tools: Includes phone, email, chat, and SMS capabilities directly within the CRM. (High)
- ✓Visual Sales Pipeline & CPQ: Manage deals visually and configure, price, quote capabilities. (Medium)
- ✓Workflow Automation: Automate tasks, emails, and field updates based on triggers. (Medium)
Scorecard (Overall: 8.3 / 10.0)
Pricing
Free
Contact Vendor
- Contact & Account Management
- Built-in Chat, Email, Phone
- Mobile App
- 24x5 Support
Limitations: Limited users, Basic features
Growth
$15.00 / per user/month (billed annually)
- Visual Sales Pipeline
- AI-Powered Contact Scoring
- Sales Sequences
- Custom Reports & Dashboards
Enterprise
$69.00 / per user/month (billed annually)
- Freddy AI Insights
- Advanced Customization
- Multiple Sales Pipelines
- Audit Logs
- Dedicated Account Manager
Pros
- + Clean, modern user interface
- + Good balance of features across sales and marketing
- + Built-in communication tools are convenient
- + Helpful AI features (Freddy AI)
Cons
- - Can become pricey at higher tiers
- - Some advanced features found in competitors might be missing
- - Integration ecosystem is smaller than Salesforce or HubSpot
Verdict
"A strong contender, especially for SMBs, offering a user-friendly interface, solid feature set including AI, and good value in its lower/mid tiers. Integrates well with other Freshworks products."
#5
Pipedrive
By Pipedrive
A CRM designed specifically for salespeople, focusing on a visual sales pipeline and activity-based selling methodology.
Platforms & Use Cases
Platforms: Web, iOS, Android
Best For: Sales Pipeline Management, Activity Tracking, Deal Management, Sales Forecasting, Lead Management
Key Features
- ✓Visual Sales Pipeline: Intuitive drag-and-drop interface for managing deals through stages. (Very High)
- ✓Activity-Based Selling Focus: Prompts users to schedule next actions for every deal. (High)
- ✓Workflow Automation: Automate repetitive sales tasks. (Medium)
- ✓Customizable Reporting: Track sales performance and generate reports on key metrics. (Medium)
Scorecard (Overall: 8.2 / 10.0)
Pricing
Essential
$14.90 / per user/month (billed annually)
- Pipeline & Deal Management
- Contact & Organization Management
- Calendar View & Activity Management
- Basic Reporting
Limitations: Limited automation, Basic insights
Advanced
$24.90 / per user/month (billed annually)
- Email Sync (Gmail, Outlook)
- Workflow Builder (Automation)
- Email Templates & Tracking
- Meeting Scheduler
Professional
$49.90 / per user/month (billed annually)
- Sales Docs & eSignatures
- Revenue Forecasting
- Team Management Tools
- Enhanced Reporting
Pros
- + Extremely user-friendly and intuitive interface
- + Excellent visual pipeline management
- + Focuses sales teams on actionable activities
- + Affordable pricing plans
Cons
- - Less feature-rich in marketing and service areas
- - Advanced reporting and customization are less extensive than some competitors
- - AI features are limited compared to leaders
Verdict
"An excellent CRM for sales-focused teams who prioritize ease of use and a clear, visual approach to pipeline management. Ideal for SMBs wanting a dedicated sales tool."
#4
Microsoft Dynamics 365 Sales
By Microsoft
A robust CRM solution that integrates deeply with the Microsoft ecosystem (Office 365, Power BI, Teams), offering powerful sales and analytics capabilities.
Platforms & Use Cases
Platforms: Web, iOS, Android, Windows
Best For: Sales Force Automation, Relationship Selling, Sales Forecasting, Integration with Microsoft Products, Business Intelligence
Key Features
- ✓Office 365 Integration: Seamless workflow between CRM and familiar tools like Outlook, Excel, Teams. (Very High)
- ✓Sales Insights (AI): AI-driven insights for relationship analytics, predictive scoring, and talking points. (High)
- ✓LinkedIn Sales Navigator Integration: Connects LinkedIn data and relationship-building tools directly within the CRM. (High)
- ✓Customization & Power Platform: Leverages Power Apps and Power Automate for custom apps and workflows. (High)
Scorecard (Overall: 8.2 / 10.0)
Pricing
Sales Professional
$65.00 / per user/month
- Core sales force automation
- Lead & Opportunity Management
- Account & Contact Management
- Outlook Integration
- Basic Reporting
Limitations: Limited customization, No Sales Insights AI
Sales Enterprise
$95.00 / per user/month
- All Professional features
- Sales Insights (AI features)
- Customization & Extensibility
- Marketing Lists & Campaigns
- Embedded Intelligence
Sales Premium
$135.00 / per user/month
- All Enterprise features
- Advanced Sales Insights (Conversation Intelligence, Relationship Analytics)
- Predictive Lead & Opportunity Scoring
Pros
- + Exceptional integration with Microsoft products
- + Powerful AI and analytics capabilities (Sales Insights)
- + Strong customization potential via Power Platform
- + Good fit for enterprise-level organizations
Cons
- - Interface can be complex for new users
- - Pricing is higher than many competitors
- - Best value for organizations already heavily invested in the Microsoft stack
Verdict
"A top choice for businesses deeply integrated with the Microsoft ecosystem, offering powerful sales tools, AI insights, and extensive customization, albeit at a higher price point."
#3
Zoho CRM
By Zoho
A feature-rich CRM that is part of the extensive Zoho ecosystem, offering strong customization and value, especially for existing Zoho users.
Platforms & Use Cases
Platforms: Web, iOS, Android
Best For: Sales Process Management, Marketing Automation, Customer Support, Inventory Management (with Zoho Suite), Analytics
Key Features
- ✓Sales Force Automation: Comprehensive tools for lead, account, contact, and deal management. (High)
- ✓Process Management (Blueprint): Define and enforce sales processes visually. (High)
- ✓Omnichannel Communication: Engage customers via phone, email, live chat, social media, and portals. (High)
- ✓AI Assistant (Zia): Provides predictions, suggestions, and task automation. (Medium)
Scorecard (Overall: 8.5 / 10.0)
Pricing
Free
Contact Vendor
- Up to 3 users
- Leads, Contacts, Accounts, Deals
- Basic workflows
- Standard reports
Limitations: Limited customization, Basic automation, 3 user limit
Standard
$14.00 / per user/month (billed annually)
- Scoring Rules
- Workflows
- Multiple Pipelines
- Mass Email
- Custom Dashboards
Enterprise
$40.00 / per user/month (billed annually)
- Zia AI
- Blueprint (Process Management)
- Multi-user Portals
- Advanced Customization
- Mobile SDK & MDM
Pros
- + Excellent value for money, affordable pricing tiers
- + Extensive feature set, especially in higher tiers
- + Highly customizable
- + Integrates seamlessly with the broad Zoho suite of business apps
Cons
- - User interface can feel dated or overwhelming to some
- - Support quality can be inconsistent
- - Free tier is quite limited
Verdict
"A powerful and cost-effective CRM, particularly appealing for SMBs already invested or planning to invest in the Zoho ecosystem. Offers deep features and customization at competitive prices."
#2
HubSpot CRM Suite
By HubSpot
An integrated CRM platform combining sales, marketing, service, CMS, and operations tools with a strong focus on usability and a generous free tier.
Platforms & Use Cases
Platforms: Web, iOS, Android
Best For: Inbound Marketing, Sales Pipeline Management, Customer Service Ticketing, Contact Management, Email Marketing
Key Features
- ✓Free CRM Core: Offers foundational CRM features like contact management, deal tracking, and pipeline management at no cost. (Very High)
- ✓Marketing Hub Integration: Seamlessly integrates with powerful marketing automation tools. (High)
- ✓Sales Hub Tools: Includes meeting scheduling, email tracking, sales automation, and reporting. (High)
- ✓User-Friendly Interface: Known for its intuitive design and ease of use. (Very High)
Scorecard (Overall: 8.6 / 10.0)
Pricing
Free Tools
Contact Vendor
- Contact management
- Deal pipelines
- Email tracking & notifications (limited)
- Meeting scheduler
- Live chat
Limitations: Limited automation, HubSpot branding, Basic reporting
Starter CRM Suite
$50.00 / per month (billed annually, starting price)
- Removes HubSpot branding
- Simple automation
- Landing pages
- Ad management
- Increased limits
Professional CRM Suite
$1600.00 / per month (billed annually, starting price)
- Omni-channel marketing automation
- Advanced reporting
- Sales sequences
- Custom objects
- ABM tools
Pros
- + Excellent free version
- + Very easy to use and navigate
- + Strong integration between Sales, Marketing, and Service Hubs
- + Good range of features across tiers
Cons
- - Paid tiers can become expensive quickly
- - Advanced customization is less flexible than Salesforce
- - Per-user pricing primarily in Sales/Service Hubs
Verdict
"An outstanding choice for businesses seeking ease of use and an integrated platform, particularly strong for SMBs and those focused on inbound strategies. The free tier provides exceptional value."
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#1
Salesforce Sales Cloud
By Salesforce
A highly comprehensive and customizable CRM platform suitable for businesses of all sizes, particularly strong for enterprise needs.
Platforms & Use Cases
Platforms: Web, iOS, Android
Best For: Sales Force Automation, Lead Management, Opportunity Management, Reporting & Analytics, Workflow Automation
Key Features
- ✓Contact & Opportunity Management: Robust tools for tracking customer information, communication history, and sales deals. (High)
- ✓Workflow Automation (Flow): Automate complex business processes with visual tools. (High)
- ✓Customization & AppExchange: Extensive customization options and a vast marketplace for third-party apps. (Very High)
- ✓Reporting and Dashboards: Powerful, customizable analytics and real-time dashboards. (Very High)
Scorecard (Overall: 8.5 / 10.0)
Pricing
Essentials
$25.00 / per user/month (billed annually)
- Basic Sales & Support
- Account, Contact, Lead, Opportunity Management
- Email Integration
- Mobile App
Limitations: Limited users, Basic automation and reporting
Professional
$75.00 / per user/month (billed annually)
- Complete CRM
- Lead Registration & Rules-Based Scoring
- Collaborative Forecasting
- Customizable Dashboards
Enterprise
$150.00 / per user/month (billed annually)
- Advanced Customization & Administration
- Workflow Automation
- Approval Processes
- Unlimited Custom Applications
Pros
- + Extremely powerful and feature-rich
- + Highly customizable to specific needs
- + Largest third-party app ecosystem (AppExchange)
- + Scalable for any size business
Cons
- - Can be expensive, especially with add-ons
- - Steeper learning curve compared to simpler CRMs
- - Implementation can be complex
Verdict
"The market leader offering unparalleled depth and customization, ideal for businesses prioritizing features and scalability over simplicity or budget."
Final Thoughts
The CRM market offers diverse solutions catering to various needs, from comprehensive enterprise platforms like Salesforce and Microsoft Dynamics 365 to user-friendly, integrated suites like HubSpot, and value-focused options like Zoho. Sales-centric tools like Pipedrive and Zendesk Sell excel in usability for specific workflows, while platforms like Insightly and Monday Sales CRM offer unique strengths in project management and workflow customization respectively. Choosing the right CRM depends heavily on specific business requirements, budget, existing technology stack, and the relative importance of sales, marketing, service, and customization.