Top 10 CRM Software Solutions
By Dante Holloway | Published: Undated Review | Category: Best Crm Software
About Best Crm Software
Customer Relationship Management (CRM) software helps businesses manage interactions with current and potential customers. It streamlines processes across sales, marketing, and customer service to improve relationships and drive growth.
Scoring Criteria
- → Ease of Use
- → Features
- → Pricing Value
- → Integrations
- → Customer Support
The Best Best Crm Software
#10
Keap (formerly Infusionsoft)
By Keap
CRM and marketing automation platform tailored specifically for small businesses and entrepreneurs.
Platforms & Use Cases
Platforms: Web, iOS, Android
Best For: Small Business CRM, Marketing Automation, Sales Pipeline Management, Appointment Scheduling, Invoicing
Key Features
- ✓Sales & Marketing Automation: Advanced campaign builder for automating lead capture, nurture, and sales tasks.
- ✓Integrated CRM: Centralized contact management with segmentation and tracking capabilities.
- ✓Appointments & Invoicing: Built-in tools for scheduling appointments and sending invoices.
- ✓Landing Pages & Forms: Create custom forms and landing pages for lead generation.
Scorecard (Overall: 7.2 / 10.0)
Pricing
Pro
$159.00 / Per month, billed annually (starts at, includes 2 users, 1500 contacts)
- CRM
- Email Marketing
- Appointments
- Text Message Marketing
- Landing Pages
- Sales Pipeline
- Basic Automation
Max
$229.00 / Per month, billed annually (starts at, includes 3 users, 2500 contacts)
- Pro features
- Marketing Analytics
- Lead Scoring
- Recurring Upsells
- Advanced Automation
Pros
- + Powerful automation capabilities specifically for small business needs
- + Combines CRM, marketing, and sales features effectively
- + Good support and coaching resources available (often paid)
- + Includes invoicing and appointment tools
Cons
- - Can be expensive for very small businesses or solopreneurs
- - Interface has a learning curve, especially the campaign builder
- - Pricing based on contacts and users can scale up quickly
Verdict
"A robust solution for established small businesses needing strong sales and marketing automation. Less suitable for those needing just basic CRM or on a tight budget."
#9
Copper
By Copper
CRM designed specifically for Google Workspace users, embedding directly into Gmail.
Platforms & Use Cases
Platforms: Web (Gmail Extension), iOS, Android
Best For: Google Workspace CRM, Gmail Integrated CRM, SMB CRM, Relationship Management
Key Features
- ✓Deep Google Workspace Integration: Lives inside Gmail, syncs with Calendar, Drive, Contacts automatically.
- ✓Automated Data Entry: Automatically captures contacts, emails, and meeting details from Gmail.
- ✓Visual Pipelines: Track leads and deals through customizable pipelines.
- ✓Team Collaboration: Share contacts, track communication history, and manage tasks as a team.
Scorecard (Overall: 7.4 / 10.0)
Pricing
Basic
$23.00 / Per user/month, billed annually
- Up to 3 users
- Google Workspace Integration
- Contact Management
- Deal Management (1 Pipeline)
Limitations: User limit, Limited features
Professional
$59.00 / Per user/month, billed annually
- Basic features
- Unlimited Users
- Multiple Pipelines
- Workflow Automation
- Reporting Suite
Business
$99.00 / Per user/month, billed annually
- Professional features
- Lead Scoring
- Email Sequences
- Goal Tracking
- Website Tracking
Pros
- + Seamless integration with Google Workspace/Gmail
- + Minimal data entry required
- + Very easy to learn and use for Google users
- + Good visual pipeline management
Cons
- - Primarily designed for Google Workspace users; less ideal otherwise
- - Fewer features than broader CRM platforms
- - Pricing can be high for smaller teams needing more features
Verdict
"The best choice for teams heavily reliant on Google Workspace (Gmail, Calendar). Its native integration provides significant ease of use and automation benefits."
#8
Insightly CRM
By Insightly
CRM with a focus on relationship linking and built-in project management features.
Platforms & Use Cases
Platforms: Web, iOS, Android
Best For: Relationship Management, Project Delivery, SMB & Mid-Market CRM, Marketing Automation
Key Features
- ✓Relationship Linking: Map complex relationships between contacts, organizations, and projects.
- ✓Integrated Project Management: Manage projects post-sale directly within the CRM, linking tasks to deals and contacts.
- ✓Lead Management & Routing: Capture, score, and automatically route leads to the right reps.
- ✓Customizable Dashboards: Build reports and dashboards to visualize sales and project data.
Scorecard (Overall: 7.4 / 10.0)
Pricing
Plus
$29.00 / Per user/month, billed annually
- Contact & Org Management
- Lead Management
- Opportunity Management
- Basic Project Management
- Calendar & Task Sync
Professional
$49.00 / Per user/month, billed annually
- Plus features
- Lead Assignment & Routing Rules
- Workflow Automation (Scheduled & Triggered)
- Customizable Profiles & Page Layouts
Enterprise
$99.00 / Per user/month, billed annually
- Professional features
- Advanced Permissions
- Custom Validation Rules
- Unlimited Custom Apps
- Deeper Customization
Pros
- + Unique relationship linking capability
- + Integrated project management is a key differentiator
- + Good balance of features for the price
- + Clean interface
Cons
- - Marketing automation features require separate 'Insightly Marketing' product
- - Some advanced customization locked to higher tiers
- - Free plan is very limited
Verdict
"A strong contender for businesses that need to manage customer relationships alongside related projects, offering a unified platform for sales and delivery."
#7
Zendesk Sell
By Zendesk
A sales-focused CRM that integrates tightly with Zendesk's customer service platform.
Platforms & Use Cases
Platforms: Web, iOS, Android
Best For: Sales CRM, Integrated Sales & Service, SMB Sales Teams, Lead Management
Key Features
- ✓Seamless Zendesk Suite Integration: Connects sales activities directly with customer support tickets and history.
- ✓Sales Engagement Tools: Features for email tracking, automation, sequences, and calling.
- ✓Activity Reporting: Track sales activities, calls, emails, and task completion.
- ✓Mobile CRM: Robust mobile apps for sales reps on the go.
Scorecard (Overall: 7.6 / 10.0)
Pricing
Sell Team
$19.00 / Per user/month, billed annually
- Core CRM
- Customizable Sales Pipelines (2)
- Basic APIs
- Email Tracking & Templates
- Call Tracking & Recording
Sell Growth
$49.00 / Per user/month, billed annually
- Team features
- Advanced Call Analytics
- Lead & Deal Scoring
- Sales Forecasting
- Advanced APIs
Sell Professional
$99.00 / Per user/month, billed annually
- Growth features
- Task Automation
- Sales Sequences
- Company Enrichment
- Advanced Roles & Permissions
Pros
- + Excellent integration with Zendesk Support
- + Clean, user-friendly interface
- + Good sales engagement tools
- + Strong mobile experience
Cons
- - Less feature-rich than some broader CRM platforms
- - Can get expensive at higher tiers
- - Best suited for companies already using or planning to use Zendesk Support
Verdict
"The go-to choice for businesses using Zendesk for customer service, providing a unified view of the customer across sales and support. Solid standalone sales CRM too."
#6
Microsoft Dynamics 365 Sales
By Microsoft
A powerful CRM tightly integrated with the Microsoft ecosystem (Office 365, Power BI, Teams).
Platforms & Use Cases
Platforms: Web, iOS, Android, Windows
Best For: Enterprise Sales, Complex Sales Processes, Businesses using Microsoft Suite, Field Sales, Relationship Selling
Key Features
- ✓Microsoft Ecosystem Integration: Seamless integration with Outlook, Teams, SharePoint, Power BI, and other Microsoft tools.
- ✓Relationship Insights: AI-driven insights to help build stronger customer relationships.
- ✓Sales Process Automation: Guided selling processes and automation capabilities.
- ✓Customization & Extensibility: Leverages the Power Platform for extensive customization and app building.
Scorecard (Overall: 7.6 / 10.0)
Pricing
Sales Professional
$65.00 / Per user/month
- Core Sales Force Automation
- Opportunity Management
- Sales Planning
- Outlook Integration
Sales Enterprise
$95.00 / Per user/month
- Professional features
- Sales Insights (add-on available)
- Customization & Extensibility
- Marketing Lists
- Embedded Intelligence
Sales Premium
$135.00 / Per user/month
- Enterprise features
- Includes Sales Insights (AI)
- Accelerated Sales Tools
Pros
- + Deep integration with Microsoft products
- + Powerful AI and analytics capabilities (especially with add-ons)
- + Highly scalable and customizable via Power Platform
- + Strong for complex B2B sales
Cons
- - Can be expensive
- - Interface may feel complex or less modern to some users
- - Best value realized when heavily invested in the Microsoft ecosystem
Verdict
"A top contender for organizations deeply integrated with Microsoft Office 365 and Azure. Offers powerful features and scalability, but comes at a premium."
#5
Pipedrive
By Pipedrive
A CRM designed by salespeople, for salespeople, focusing heavily on pipeline management and activity tracking.
Platforms & Use Cases
Platforms: Web, iOS, Android
Best For: Sales Pipeline Management, Activity-Based Selling, SMB Sales Teams, Lead Management
Key Features
- ✓Visual Sales Pipeline: Highly intuitive drag-and-drop pipeline interface central to the user experience.
- ✓Activity Tracking: Prompts users to schedule next actions for every deal, ensuring follow-up.
- ✓Workflow Automation: Automate tasks based on triggers within the sales pipeline.
- ✓Customizable Reporting: Track sales performance, activity goals, and generate custom reports.
Scorecard (Overall: 7.6 / 10.0)
Pricing
Essential
$14.90 / Per user/month, billed annually
- Core Pipeline Management
- Deal/Contact/Org Management
- Calendar View
- Basic Reporting
Advanced
$24.90 / Per user/month, billed annually
- Essential features
- Email Sync (Gmail/Outlook)
- Workflow Automation
- Meeting Scheduler
Professional
$49.90 / Per user/month, billed annually
- Advanced features
- Sales Docs & eSignatures
- Revenue Forecasting
- Team Management Tools
Enterprise
$99.00 / Per user/month, billed annually
- Professional features
- Enhanced Security Preferences
- Increased Automation
- Phone Support
Pros
- + Extremely easy to use, especially the pipeline view
- + Focuses effectively on sales activities and process
- + Good mobile apps
- + Clear pricing tiers
Cons
- - Less feature-rich in marketing and service compared to all-in-one CRMs
- - Integrations are good but ecosystem not as vast as Salesforce/HubSpot
- - Some advanced features require higher tiers or add-ons
Verdict
"Excellent for sales teams prioritizing a clear, visual pipeline and activity tracking. Its simplicity and sales focus are its biggest strengths."
#4
Freshsales (formerly Freshworks CRM)
By Freshworks
Sales-focused CRM with built-in phone, email, and AI capabilities, known for its ease of use.
Platforms & Use Cases
Platforms: Web, iOS, Android
Best For: Sales CRM, Lead Management, SMB CRM, AI-powered Sales Insights, Integrated Communication
Key Features
- ✓Built-in Communication: Integrated phone, email, chat, and SMS capabilities within the CRM.
- ✓AI Assistant (Freddy AI): Provides predictive lead scoring, deal insights, and automation suggestions.
- ✓Visual Sales Pipeline: Drag-and-drop interface for managing deals through different sales stages.
- ✓Workflow Automation: Automate repetitive tasks like email sequences and follow-ups.
Scorecard (Overall: 8.0 / 10.0)
Pricing
Free
Contact Vendor
- Contact & Account Management
- Built-in Chat, Email, Phone
- Mobile App
Limitations: Basic features, Limited storage
Growth
$15.00 / Per user/month, billed annually
- Free features
- Visual Sales Pipelines
- AI-Powered Contact Scoring
- Sales Sequences
- Basic Reporting
Pro
$39.00 / Per user/month, billed annually
- Growth features
- Multiple Sales Pipelines
- Freddy AI Insights
- Advanced Workflow Automation
- WhatsApp Business Integration
Enterprise
$69.00 / Per user/month, billed annually
- Pro features
- Custom Modules
- AI-Based Forecasting
- Advanced Metrics
- Dedicated Account Manager
Pros
- + Intuitive and easy-to-use interface
- + Built-in phone and email features are convenient
- + AI features provide useful insights
- + Good value in lower/mid tiers
Cons
- - Integration options less extensive than some competitors
- - Advanced reporting locked in higher tiers
- - Can become pricey at Enterprise level
Verdict
"A great choice for sales teams looking for an easy-to-use CRM with strong built-in communication tools and helpful AI features, particularly for SMBs."
#3
Zoho CRM
By Zoho
A comprehensive CRM offering strong value, part of the extensive Zoho suite of business applications.
Platforms & Use Cases
Platforms: Web, iOS, Android
Best For: Sales Force Automation, Marketing Automation, Customer Support, SMB & Enterprise CRM, Business Process Management
Key Features
- ✓Sales Force Automation: Lead, account, contact, and deal management with workflow automation.
- ✓Process Management: Tools like Blueprint help define and enforce sales processes.
- ✓Omnichannel Communication: Engage customers via phone, email, live chat, social media, and portals.
- ✓Analytics: Real-time reporting, dashboards, and AI-powered predictions (Zia).
Scorecard (Overall: 8.4 / 10.0)
Pricing
Free
Contact Vendor
- Lead/Contact/Deal Management
- Basic Workflows
- Standard Reports
Limitations: Limited customization & features
Standard
$14.00 / Per user/month, billed annually
- Free features
- Scoring Rules
- Multiple Pipelines
- Mass Email
- Custom Dashboards
Professional
$23.00 / Per user/month, billed annually
- Standard features
- SalesSignals
- Blueprint
- Inventory Management
- Webforms
Enterprise
$40.00 / Per user/month, billed annually
- Professional features
- Zia AI
- Multi-user Portals
- Advanced Customization
- Mobile SDK
Pros
- + Excellent value for money
- + Broad feature set across tiers
- + Strong integration with other Zoho apps
- + Good customization options
Cons
- - Interface can feel busy or less intuitive initially
- - Customer support quality can be inconsistent
- - Integration with non-Zoho apps can be less seamless than competitors
Verdict
"A superb value proposition, especially for businesses already using or planning to use other Zoho products. Offers enterprise-grade features at SMB prices."
#2
HubSpot CRM Suite
By HubSpot
An all-in-one platform with strong free CRM offering, focused on ease of use and inbound marketing/sales.
Platforms & Use Cases
Platforms: Web, iOS, Android
Best For: Inbound Marketing, Sales Automation, Customer Service, Small & Medium Business CRM, Free CRM
Key Features
- ✓Free CRM Core: Robust free tier includes contact management, deal tracking, pipeline management, and email tracking.
- ✓Marketing Hub: Tools for lead generation, marketing automation, email marketing, and analytics.
- ✓Sales Hub: Features for sales automation, meeting scheduling, quotes, and reporting.
- ✓Service Hub: Ticketing system, knowledge base, live chat, and customer feedback tools.
Scorecard (Overall: 8.6 / 10.0)
Pricing
Free CRM
Contact Vendor
- Contact management
- Deal pipelines
- Email tracking
- Meeting scheduler
- Live chat (basic)
Limitations: Limited automation, HubSpot branding
Starter Suite
$30.00 / Per month, billed annually (starts at)
- Free features
- Simple Automation
- Landing Pages
- Ad Management
- Basic Bots
Professional Suite
$1600.00 / Per month, billed annually (starts at, includes multiple users/contacts)
- Starter features
- Advanced Automation
- Omni-channel Marketing
- Custom Reporting
- Sales Sequences
Pros
- + Excellent free CRM offering
- + User-friendly interface
- + Strong integration between Marketing, Sales, and Service Hubs
- + Good for inbound methodology
Cons
- - Paid tiers can become expensive quickly as contacts/users grow
- - Advanced features locked behind higher tiers
- - Less customization depth than Salesforce
Verdict
"Ideal for SMBs, especially those focused on inbound marketing and sales. The free tier is a great starting point, with scalable paid options."
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#1
Salesforce Sales Cloud
By Salesforce
A highly customizable and scalable CRM platform for businesses of all sizes, particularly strong for enterprise needs.
Platforms & Use Cases
Platforms: Web, iOS, Android
Best For: Sales Automation, Lead Management, Enterprise CRM, Analytics, App Development
Key Features
- ✓Lead & Opportunity Management: Comprehensive tools for tracking leads, managing opportunities, and forecasting sales.
- ✓Workflow Automation: Automate complex business processes with visual workflow tools.
- ✓Customization & AppExchange: Extensive customization options and a vast marketplace (AppExchange) for third-party apps.
- ✓Reporting & Dashboards: Powerful, customizable analytics and real-time reporting capabilities.
Scorecard (Overall: 8.4 / 10.0)
Pricing
Essentials
$25.00 / Per user/month, billed annually
- Basic Sales & Marketing
- Contact Management
- Outlook/Gmail Integration
- Mobile App
Professional
$75.00 / Per user/month, billed annually
- Essentials features
- Lead Registration
- Rules-Based Scoring
- Collaborative Forecasting
Enterprise
$150.00 / Per user/month, billed annually
- Professional features
- Workflow Automation
- Approval Processes
- Advanced Reporting
Pros
- + Highly scalable and customizable
- + Extensive feature set
- + Large integration marketplace (AppExchange)
- + Powerful reporting and analytics
Cons
- - Can be expensive, especially with add-ons
- - Steeper learning curve compared to simpler CRMs
- - Complex setup for some features
Verdict
"Best for larger businesses or those needing deep customization and a vast feature set, though it comes at a higher price point and complexity."
Final Thoughts
The CRM market offers diverse solutions catering to different needs, from comprehensive enterprise platforms like Salesforce to user-friendly SMB options like HubSpot and specialized tools like Pipedrive or Copper. Key differentiators include the breadth of features (sales, marketing, service), ease of use, integration capabilities (especially with ecosystems like Google or Microsoft), customization depth, and pricing models.